Gravity Essays - Classical Mechanics, Theories Of Gravitation

Gravity Essays - Classical Mechanics, Theories Of Gravitation Gravity Gravity The gravitational force at the surface of the planet is the force that binds all bodies to earth, this force is one of the four forces recognized by physicists, and this kind of force is known as gravity it attracts every celestial object to earth, and though it is the most important of the forces essential for our lives, it is the least comprehended of them all Throughout ages scientists have tried to solve the mystery of gravity, and one of the first discoveries concerning gravity was made by Aristotle who concluded from his experiments that the downward movement of any body is that has weight had a proportional relationship between its quickness in motion and its size. However this theory was accepted for centuries, but after a series of experiments made by Galileo, Aristotles theory was proved to be incorrect, as Galileo said after a series of experimenting at the Pisa tower that bodies of different sizes fall with the same speed. Later on, the idea that the force is needed so as to change the motion of the body was discovered. After that a great scientist was to improve all the previously accepted theories, this scientist was Newton who was to make decisive advances in understanding gravity. In his first law Newton said that a body in state of rest or uniform motion in a straight line will keep on moving unless acted upon by a force, wh ile in his second Newton expressed his first law in a more quantitative way as he said that force acting on a body is the rate of change of its momentum which can be put in a rule as F= ma Where (F) is the force acting on the body while (a) and (m) are the acceleration and inertial mass of the body respectively. Newton also made the law of gravitation in which he expressed the gravitational force of attraction between any two bodies acting along the line joining them as Where (m) is the mass of the two bodies and (r) is the distance between them, while (G) is the proportionality constant known as the constant of gravitation, afterwards Newton made his very important assumption in which he showed that the inertial mass of a body is identical to its gravitational mass which implied that the gravitational force exerted on or by an object is directly proportional to its inertia. After that, scientists wanted to determine the value of the gravitational constant, in which the English scientist Henry Cavendish calculated as G= 6.754 x 10 Nm /Kg For hundreds of years, Newtons laws where considered as the basis of modern physics, and one of the things that proved Newtons theories was the discovery of the planet Neptune but there were also many important issues that were not discovered by Newton such as, that there is no way to describe mass except with reference to acceleration, another issue is that no force moves without acceleration, a third one is that when we mention acceleration we have to say with respect to what? . All the previously mentioned theories, were studied by Einstein who wondered why is the inertial mass proportional to the gravitational mass and after experimenting he made his theory of equivalence in which stated that if we had two systems, the first had acceleration with no gravitational field while the second has acceleration with no gravitational mass and while the other is at rest and has a gravitational field, the results would be equivalent, and by the year 1916 Einstein had completed the mathematical theory of gravitation which was the general theory of relativity. Einsteins theories opposed those of Newtons in at least two major and measurable issues that were the curvature of light and the shifting of the wavelength of the light. In conclusion, the issue was a subject of research done by the greatest scientists ever known as Newton and Einstein, and it will always be a subject of research, as think the gravitational mystery still might not be totally unraveled and I think that many other theories will be made to emphasize the force that keeps standing at that planet.

The US-led war in Iraq Essay Example | Topics and Well Written Essays - 750 words

The US-led war in Iraq - Essay Example Iraq had a devastated economy from 1980 to 1988 due to the internal war of the country. The country was made to be the largest military country in the region of Persian Gulf. The country was invaded by Kuwait in 1990 but the United States-led UN coalition forced them out in 1991. This led to social instability in the Kurdish side of the country where the Shia Muslims were against the government, which was led by Saddam Hussein. The government was forced to use force in order to suppress this rebellion. This led to a massacre where thousands of individuals were killed and a lot of property was damaged. The United States government and other superpower countries were forced to declare the country to be a no flying zone due to the instability of the region. The country was even sanctioned by the United Nations Security Council since the country refused to surrender their weapons so that they could be inspected. The country remained unstable from the 1900s to 2000s. The United States-led coalition invaded the country in 2003 after it was reported that the country had refused to be inspected by the United Nation. This led to the Iraq war between the United States and Iraq. Iraq’s dictator was overthrown in this war after the invasion had taken place. The country was left under the control of Coalition Provisional Authority (CPA) that handled the governmental affairs of the country, which later led to the formation of the government. The Iraqi interim Government took over after the CPA was disbanded in June 2004. The transitional government later took over after the election was held in January 2005 and in September the countries constitution was completed. December of the same year marked another election that initiated a four-year government, which took over power in March 2006, and was in accordance with the constitution. Even after the elections had been conducted in the country, there were still casers of instability and reports of violence across the country. This made the United States forces to be increas4ed in the region to calm the violence. The US started leaving the country in June 2009 after the two countries came up with a plan to ensure that the troops were out of the country’s urban areas (Jenkins, 57). The Iraqi war officially ended in December 2011 as majority of the US troops had left the country. The governance of Iraq changed after the invasion by the United States. This government is an establishment of the parliamentary democracy where it has branches of executives. The president is the chief of states and the prime minister is the head of government. The legislative branch of Iraq is has a unicameral council of representatives. The judicial branch of the country does not exist. However, the CIA Fact book implies that the judicial governance and management should start with Higher Judicial Council, which is followed by Federal Supreme Court Federal Court of

Reality TV Shows and the UK Audience Essay Example | Topics and Well Written Essays - 500 words

Reality TV Shows and the UK Audience - Essay Example Reality TV, for the most part replaced the plethora of soap operas which previously entertained the past generation. Recognizing that audiences are bored and tired of watching stories with the same theme, directors and producers tried to stimulate viewership through the creation of programs that ordinary people can relate to. The shift to reality TV mirrors the changes in the preferred entertainment of viewers. They want something which is exciting, unscripted, and totally unpredictable. They would want to watch how a real person can reach his dreams through his talents. They are more entertained in watching how these things actually happen in real life and not on actors and actresses only. The shift towards a new type of entertainment also implies the change in the values and attitude of the society. The prevalence of reality can be often linked to moral degradation as the audience is often entertained by the mistakes and failures of the people inside the show. As the programs often feature how the participants can improve or should improve, they are humiliated in front of the camera and the millions who watch them. The rise in reality TV also signals the increasing acceptability of deviant behav

Problem scenarios in Consumer Law Case Study Example | Topics and Well Written Essays - 2250 words

Problem scenarios in Consumer Law - Case Study Example But the primary liability still lies with the seller who effected the sale transaction. In addition, when the goods are sold in the course of a business there is the additional protection available to the buyer in terms of the provisions of Unfair Contract Terms Act 1977 which prohibits their exclusion. The protections constitute statutorily laid implied terms of sale. The meaning of this is that SGA will render these terms made applicable to all contracts for sale of goods irrespective of whatever terms and conditions the parties to the sale have agreed at the time of entering into the contract of sale. Under Contract law there are three categories of terms are applied for the contracts. They are (i) conditions, (ii) warranties, (iii) innominate terms Conditions are the main terms of a contract which forms the nucleus of the contract. When the condition attached to a contract is breached the innocent party can claim damages and repudiate the contract. Damages represent monetary compensation for the loss suffered by buyer. Repudiation is the avoidance of the contract which has the effect of relieving both the parties to the contract from the obligations under the contract. Warranties represent technical legal term which corre... Damages represent monetary compensation for the loss suffered by buyer. Repudiation is the avoidance of the contract which has the effect of relieving both the parties to the contract from the obligations under the contract. Warranties Warranties represent technical legal term which corresponds to minor contractual terms. These terms are less important terms of the agreement between the parties. For the breach of any warranty the party who suffered losses can only claim damages. He cannot repudiate the contract totally. Innominate Terms Innominate terms are those terms attached to the contract which cannot be classified either as condition or warranty just by looking at the terms of the contract. These terms can be classified either as condition or warranty only looking at the effect of the breach. When the consequences of the breach are only slight not causing any major loss to the buyer it will be treated as a warranty. On the other hand when the impact of breach is great it will be categorized as a condition. Implied Term with Respect to Goods sold by Description Section 13(1) provides for the implied term that when the goods are sold by description the goods shall correspond with the description. For making this section apply the goods should have been sold exclusively by description.1 This provision shall not apply when the buyer sees the goods physically before the sales takes place. This position has been clearly explained in the case of Harlington & Leinster Enterprises v Christopher Hull Fine Art2 In this case the purchasers were unable to claim damages under section 13 when the painting they bought thinking as done by a famous artist turned out to be

Radicalization of American Muslims hearings Research Paper

Radicalization of American Muslims hearings - Research Paper Example Some people justify such hearings by saying that different evidences brought up in the courts by authentic witnesses play a pivotal role in cleaning up the mess, which is created by Al-Qaeda. The persistent efforts of Al-Qaeda to destabilize America by radicalizing the Muslim community are way too conspicuous to be ignored and these efforts can be effectively dealt with by proper radicalization hearings. It is believed by the proponents of radicalization hearings that such kinds of things provide a solid platform for probing the growing incidence of radicalization in America. Radicalization hearings are justified by King, the American legislator, who opinions that Al-Qaeda operatives are pretty active in America and these hearings do not aim to uselessly threaten the Muslim community but to raise the radicalization issues that put America in danger. (Goodman, 2011). Still, there are many people who strongly condemn such hearings and believe them to be merely an unfair means of singli ng out a community that is largely innocent and not prejudiced against the American government. They say that the American Muslims should stand up against the fake witnesses brought up in the unjustified series of hearings against the innocent Muslim community.

Masculinity As A Construction Of Identity

Masculinity As A Construction Of Identity This thesis seeks to investigate the understanding of masculinity as a construction of identity. This study explores developing identities, and how this may relate to wider constructions of masculinity in the media, with particular reference to lifestyle magazines aimed at men. Methodologies This Study focuses on For Him Magazine known now as FHM, one of the leading mens magazines that is published in 27 countries. The methodology that will be used to carry out this study will be a content analysis. Through a content analysis, 6 issues of FHM in from the years 2005 through to 2010 will be examined, in order to examine if there has been any shifts in the portrayal of men or what is meant by the term masculinity. Bibliography from year two Benwell Bethan, (2003) Masculinity and mens lifestyle magazines: chapter 6; Published by Wiley-Blackwell) Bignell, Jonathan (1997), Media Semiotics, an introduction. Manchester: Manchester University Press Edwards Tim, (2006) Cultures of Masculinity; men masculinity and feminism, chapter 1 (Routledge) Jackson Peter, Stevenson Nick, Brooks Kate (2001) making sense of mens magazines; chapter four (Wiley-Blackwell). Galician Mary-Lou, L. Merskin Debra (2007) Critical thinking about sex, love and romance in mass media: media; chapter three (Routledge) Gaunlett David, (2002) Media, gender, and identity: an introduction, Mens magazines and modern male identities; chapter eight (Routledge) Gunter Barrie (2002) Media sex: what are the issues? chapter 6 (Published by Lawrence Erlbaum Associates) Itzin Catherine, Newman Janet (1995) Gender, culture and organizational change: putting theory into practice chapter fourteen (Routledge) Litosseliti Lia, Sunderland Jane (2002) Gender, Identity and discourse analysis. (John Benjamins Publishing Company) The Construction of the Male Identity in the UK Mens Lifestyle Magazine FHM (DRAFT) INTRODUCTION: THESIS OUTLINE This thesis seeks to explore how masculinity is represented and constructed within the pages of FHM (UK) magazine of the modern male identity. Through a content analysis of the branding of masculinity in the UKs leading mans magazine, the study explores the trends and the portrayal of men but also the types of products advertised in mens magazines. It will examine the rationale of FHM in constructing the portrayals of men and masculinity and the role that FHM plays in shaping attitudes about masculinity. The central research question is: Exactly what ideas does FHM generate or convey about masculinity? More specifically, in the magazines construction of masculinity, what is emphasised and what is ignored? Considering gender and sexuality to explore and address the stereotypical representations and attitudes that are likely to be reinforced to its readers. The first chapter of this thesis demonstrates a detailed depiction of the UKs FHM position and role in the mens lifestyle magazine market, from its inception from For Him Magazine through its incredible development to its contemporary brand expansions. It also discusses FHMs influence on the mens magazine market as well as on broader industry concerns related to the young male market, particularly advertising. Essentially, this chapter offers a rationale for why FHM is an important site for investigation. Chapter 1 The mens magazine market is a moderately new phenomenon. Mens magazines today have become sites of significant inquiry that offer alternative views on the representation of the modern man. Men have purchased and read magazines in the past, though previously, the term mens magazine referred to publications structured around masculine themes to designed to interest men, such as cars, fishing, DIY and pornography. However, as sociologist Tim Edwards (1997) notes, It is, to put it simply, that they werent called mens magazines and this is what constitutes the key difference: the self-conscious targeting of men as consumers of magazines designed to interest men if not necessarily to be about men (p.72, emphasis in the original). Since contemporary mens magazines are embedded in the rise of a new lifestyle genre, they are considered mens lifestyle titles as opposed to simply mens interest magazines (Edwards, 2006).1 The growth of the mens magazine market in the UK, which saw an invasion of lifestyle titles in the 1980s, commencing with the launch of Arena in 1986. The Focus The aim of this study is to investigate and analyse the different representations of masculinity in the modern day 21st century. The endeavour of this is to answer the research question, which is; has the definition of masculinity and or the portrayal of men changed over time, in particular in print advertisements in mens lifestyle magazine FHM (For Him Magazine). Although this may sound like a popular research case study, very little academic research has been performed in the field of mens magazines and even less on the construction and representation of masculinity. This study therefore aims to firstly, classify the term masculinity, to conclude a definition, of what is means to be a men?, which is often used to ascribed to males in todays society. This study will also explore sex roles and common stereotypes that men are regularly being labelled with. This study will further examine if the characteristic that what once associated with traditional masculinity is dying out, or if t here is more than one masculine identity. Thirdly, this study will examine the presentation of male images and products in advertising exploring the emerging trends of mens images where the predominately female female-orientated markets of body enhancements, cosmetics, and personal grooming products are being aimed at male consumers. Through a context analysis, this study addresses male images in advertisements in For Him Magazine (FHM) from 2005 to 2010. Examining the changing trends in the portrayal of men and the types of products advertised in mens magazines. Furthermore, this study will argue, that masculinity makes more sense in relation to individual performances of identity than it does in terms of any measurement of gender or sexuality, a notion which is often disregarded in both popular and academic discourses about gender identity. Chapter 1: Introduction Over the last few decades the role of men in British society has changed considerably. Traditional notions of masculine images, such as males being the sole breadwinner or provider has come under attack, undermining traditional images of the masculine identity. Males have also faced a changing Image in advertising. Traditionally, females were the ones that have been associated with sex in advertising, but today males are also being used to connote or imply sexual situations in advertisements. Modern day advertisements feature provocative images of men and women in reveal outfits and postures selling a variety of products, most of which have no association with sex. There has too been an increase in product advertisements in mens magazine, most popular out of these is beauty and accessions. Suggesting that men today, have developed a conscious self-awareness of the way they look. Men in are taking great pride in their appearance, replacing beer or health supplements and abs tonners. M en now have a keen eye for fashion, and indulge in grooming/beauty products- this identity has today been coined as metrosexual. Adapting the characteristics of men, this new man has blurred the distinction of masculinity. Traditional masculinity referred to heterosexual men, interesting in extreme sports, cars and DIY. This request the question is the term masculinity (means to be macho) changing? Or is there more then one masculine identity? Metrosexuality was first developed by Mark Simpson in his book Male Impersonators. According to Simpson (2003), metrosexuality is a new, narcissistic, self-conscious kind of masculinity produced by film, advertising, and glossy magazines to replace traditional repressed, unmoisturised, unreflexive, unmediated masculinity. However, this term has become widely used in the United States media and in the advertising industry in the late 1990s, referring to straight men who posses feminine traits and care about fashion, grooming, cleaning and using beauty products (Mereditch and Wells; 2003). However, very little academic research exists on the meaning of metrosexuality for masculinity. This study examines modern masculinity and metrosexuality of men in the 21st century mens lifestyle magazines, within the UK, drawing particular attention FHM. However, there are limited studies on masculinity and mens images (Windholz, 1999/2000; gates 2001; Tincknell and Chambers, 2002). Although media across the globe are widely discussing the newly emerged phenomenon- metrosexuality- there is almost no academic research on this phenomenon. Since metrosexuality and masculinity are so closely related to each other, this study aims to explore both issues within mens lifestyle magazines. Chapter 2: Definitions of Masculinity Whilst, we have identified the main attributes that can be grouped under the term traditional masculinity, we still do not have an recognized definition of what masculinity itself might be. Craig contests that masculinity is what a culture expects of its men (1992:3). This description suggests that masculinity exists only in a cultural context, as something that stems from traditions, codes and in particular expectations commonly held by society. Similarly, Mosses definition of masculinity as the way men assert what they believe to be their manhood (1996:3) insinuates that masculinity is widely understood as a way of behaving in accordance with ones sex-defined characteristics, either as a manifestation of ones sexual identity, or by the way of a responsibility towards the general order provided by understanding of gender. Gilmore (1990; 1) defines manhood as the approved way of being an adult as the approved way of being an adult male in any given society. Within the cultures, where value is attracted to a notion of manhood, Gilmore further claims that there is three particular criterias that are repeatedly associated with the masculine role, firstly, to impregnate women and secondly, to protect dependents from danger (1990; 223). Berger, Wallis and Watson (1995) states that masculinity, the asymmetrical pendant to more critically investigated femininity, is a vexed term, variously inflected, multiply defined, not limited to straightforward descriptions of maleness. Masculinity takes a variety of forms for men and it differs according to sexuality, race, class and age. It is noticed the society and media hold very distinct stereotypes towards different ethnic and race groups. For Caucasians, the most common dominate ideology of masculinity represents ideals of strength, toughness, coolness, attractiveness, heterosexuality and whiteness (OShaughnessy 2003). However, these ideals are very difficult for men to attain in reality. With the increased attention given to mens bodies and the resurgence of their imagery with the media, men nowadays pay more attention to the media and work to improve their physical appearance (Wienke, 1998; Shilling, 1993). These effects are further pushed forward with the new ideal met rosexual, which simply suggests that men who possess feminine traits are ideal. As men are now facing so many identities, so what makes a man? A closer investigation is presented next. Chapter 3: Gender and Masculinity In general, the characteristics associated with men are grouped under the term traditional masculinity by many writers. Three of its main character traits are strength, command and ambition- all useful in getting ahead, and more often than not viewed in a positive light. Even the less positive attributes associated with traditional masculinity such as competitiveness, aggression and stubbornness maintain an air of respectability in that they remain symptomatic of power and control rather than weakness. Theorists in the field of gender studies have sought to understand how these masculine traits came to be associated with the male role first and foremost, and why they continue to permeate society and popular discourse as common sense notions of gender roles. Consequently, gender as a concept is open to much greater debate than sex, and it is clear that masculinity, as one aspect of gender identity, can take on an entire range of potential meanings. Mort observes that we are not dealing with masculinity, but with a series of masculinities (1988; 195; his emphasis). As well as recognizing that class, race and sexual orientation, and several other factors all enter the equation at the level of identity, the term masculinities refers to the fact that no two peoples performance of so-called masculine characteristics will ever be exactly the same. As Horrocks states, there is clearly not a homogenous monolithic identity possessed by all men in all contexts (1994:3). Byne suggests that, as human beings, we are motivated to create an identity for ourselves that allows us to make sense of our position in the apparent world. In order to be understandable, this must accord with the already existing conventions, as we perceive them; no matter how we seek to position ourselves in relation to these, we still accept that they exist. Conversely, men must strive to meet an extremely demanding stereotype of the male role as provider, achiever and conqueror- a task that is, in its self unattainable, and which causes men much self-doubt and anguish. This, Kaufman conclude, also inspires fear for it means not being a man, which means, in a society confusing gender and sex, not being a maleà ¢Ã¢â€š ¬Ã‚ ¦losing power and ungluing basic building blocks of our personalities (p.149) Together, these two behaviours are more destructive than either on its own, combining to both cause the problem and make it impossible to escape from. Chapter 4: Masculinity in the United Kingdom British Men According to Benynon (2002), there are three ideal versions of contemporary masculinities in the United Kingdom. The old man is relatively uninterested in fashion, is married and holding down a regular job, and remains somewhat sexist and homophobic in outlook. The new man is narcissistic, progressive and ambivalent in his sexuality, yuppie- influenced and generally anti-sexist. When he first emerged he was viewed variously as the same as the same old wolf, but in designer clothing, a revolutionary in his relations with women and his willingness to display the emotional side of his nature, and a marketing opportunity, for new visual codes. The new lad is defensive about fashion, ambivalent in his attitude towards women (he has pornographic notions of them rather than relationship with them) and he believes life should be one huge alcoholic and drug induced festival. (Beynon, 2002, p.118) Among the above three ideals, the new man seems to be the most popular ideal in the United Kingdom. These ideals can be illustrated by the most influential British celebrity football player, David Beckham. David Beckham defines a new trend of men in the United Kingdom. In a recent study reported in The Observer (Campbell 2003), One David Beckham: Celebrity, and the Soccerati, co-authored by Andrew Parker of Warwick University and Ellis Cashmore of Staffordshire University, highlights how Beckham successfully combines a mixture of traditional and modern values to create an inspirational healthy role model. The study praises Beckhams different public personae including the national ambassador, aggressive competitor, loving husband, doting father, fashion model and gay icon. This study further concludes that Beckhams massive popularity could influence young males, encourage greater tolerance and acceptance of a new concept of masculinity. As suggested by the author of the study, Beckham has helped create a complex new concept of masculinity by defying expectations in areas such as what clothes men should wear or how men should style their hair. Indeed, Beckham fits all of the contemporary masculinity ideals he is a combination of new man (nurturer and compassionate partner), new lad (football legend, fashionable father, conspicuous consumer) and old man'(loyal dedicated, bread- winning) (Cambell, 2003). Chapter 5: Gender Representation in Advertising Research has revealed that advertising does not exist in a vacuum but instead is very much interrelated with the existing social relationships within society (Duffy, 1994). Goldman (1992) suggested that we tend to take for granted the deep social assumptions embedded within advertisements as we are so used to the quantity of advertisements around us and the routine ways in which we read them. More importantly, we do not see or recognise advertising as a sphere of ideology. In a consumer society, advertising acts as a magnet, luring individuals into embracing a consumption culture that is part of an economic and social institution that helps to perpetuate what Goldman called the supremacy of commodity relations. Interactions between individuals are now greatly being defined by the material possession of commodities. The consumer society is primarily about contentment and pleasure, but there are broad complications beyond the realm of Contentment and pleasure. One of the most important implications is the area of gender identity. Sex-role stereotype, like any other stereotype, allows us to make sense of the world that we live in. Gender, of course, is one of the most important forms of systematised behaviour in all societies, and every culture has accepted routine forms for communicating gender identity (Leiss, Kline Jhally, 1990, p. 215). Our everyday environment is articulated mostly by what we see in the media and the task of advertising is crucial. The target audiences self-identification with the gender images is a basic requirement for an advertisements effectiveness, and the meanings encoded in the images are persuasive cultural symbols for societal behaviour. The earliest research into the portrayal of men in sex roles in advertisements was carried out in the 1970s by many researchers an d drew many conclusions: men were portrayed as more self-governing than women. They were portrayed in different occupations in comparison to women who were usually shown as housewives, cleaning, cooking and caring for children. Specific products such as Alcohol and cigarettes were most frequently portrayed by men, while women were mostly depicted in advertisements for household products (Dominick Rauch, 1972; Schneider Schneider, 1979; McArthur Resko, 1975; Courtney Whipple, 1974). According to Fejes (1992), the results from these researchers carried out in the early 1970s, did not fluctuate much from those conducted in the late 70s and early 80s. In the last few decades, the role of men in the UK has changed considerably there has been an increasing visibility of the male body in the media and popular culture. Men are getting increased exposure not just of their bodies, but of their lifestyles, consumption preferences and emotional needs. Men are gradually gaining on women in the display of their bodies on billboards, fashion photography and magazines. Moreover, it is not just the number of images of men that has increased; it is the emergence of a new representation in popular culture where male bodies are depicted in an idealized and erotized manner (Moore 1988; Simpson, 1994). Furthermore, in the consumer markets around the world-the predominantly female-oriented market like cosmetics, personal grooming and even body enhancements are attracting seeing more male consumers. Through a content analysis of advertisements over six years in a magazine for men, this paper studies the trends in the representation of images, product s and sexual portrayal of men. Chapter 6: Men in Advertising Fejes (1992) noted that Skelly Lundstrom (1981) conducted a study on print advertisements analysing a total of 660 magazine ads from 1959, 1969 and 1979 to establish whether there was any change in the portrayal of men in print advertisements over the two decades. They found that there was a small and gradual movement towards more non-sexist portrayal of men. Fejes (1992) also noted that Lysonskis study (1985) showed similar results. Kervin (1990) too carried out a research study on the ads, focussing particularly on Esquire magazine. He examined whether the representation of men and the definition of masculinity had changed or remained over time. The study closely examined at ads from Esquire magazine for 50 years from the 1930s to the 1980s, and discovered that specific stereotypical representations of masculinity still remained after 50 years. What is fascinating, though, is her suggestion that these stereotypes exist because they complete certain needs and concerns of the men in society relating to their sense of powerlessness as individuals. She suggested that these stereotypes may be there to offer some form of compensation, in the form of admiration from others and possession of products for the men to define themselves adequately in society. She also discovered other new constructions of masculinity emerging over the years. The form of the male body is beginning to be portrayed as an erotic spectacle, suggesting that advertisers are adjusting to the changing attitude of consumers and exploiting it. Marian Salzman, Director of Strategic Content, JWT Worldwide, in her new book, The Future of Men (2003), interestingly, notices an important gap of the young male demographic that marketers and advertisers often fail to notice. Salzman, who conversed about the rise of the metrosexuals in 2003, deems the days of the metrosexual are numbered as men want their manliness back, and they are tired of taking their behavioural and fashion cues from their female companions and from mens magazines. But this may not be true, as Kelton Research discovered in his research which was performed on 600 men, found that men can now be classified into men who value their personal style and appearance without sacrificing their masculinity, and ubersexual men who care about their appearance from head to toe. Moreover, men may try to act laid-back when it comes to personal maintenance, but the reality is, nearly two out of three surveyed not only own a variety of grooming products, but use them again and again. More importantly, about 98% of these products- men have no qualms about strolling into a store to buy a grooming related product (Wellikoff, 2006). Chapter 7: The Macho The Metrosexual Lee (2003) noted that men of all sexualities are taking a wider interest in their appearance. Hairdresser is where they go for a haircut instead of the barber shop and they are turning to other form of cleanser as soap is too harsh on their skin. More men are going to the gym instead of engaging in outdoor activities such as sports and some of them are even indecisive when it comes to choosing something to wear. These men are called the metrosexual and David Beckham who has been credited as the man who is changing male behaviour is classified as the ultimate metrosexual. A few years ago, concern over weight and diet regimes was strictly womens issue and having a pot belly was accepted for a man. But now, it is completely acceptable for men to watch their weight too and follow diet plans. This new breed of man blurs gender lines. In the Future Man'(Salzman, 2003) concludes that British men are becoming metrosexuals who have embraced customs and attitudes once deemed by women. Salzman further connotes that men today are confident in their masculinity and in their sense of self. In addition, they look and feel good and are knowledgeable about fashion and accessories regardless of what people might consider these things unmanly. This new breed of man does oppose the traditional male role. ABC news reported that Leo Burnett, a Chicago advertising firm, conducted a global study of masculinity in 2005 and half of the men in their sample say that their role in society is unclear than in previous decades. More than seventy percent of them said that advertising is out of touch with mens reality. Reports seem to indicate there is a new form of manliness emerging that is both macho and sexual at the same time. Stephen Perrine, editor in chief of Best Life magazine in the United States, mentioned on ABC news, The new manliness is about being competent and of value. Its less of men looking into their own navels. He also listed actors like Huge Jackman and Brad Pitt as the role models for this new manliness (ABC news, 2006). Research Questions Advertising is an incorporated part of any economy in the world. And where there is rapid growth and changes in the economic profile of a society, there is a parallel increase in consumption patterns. This study aims to examine the portrayal of men in advertising as the emerging trends indicate that the predominantly female-oriented markets like cosmetics, body enhancements and personal grooming, are being directed at more male consumers. By studying the changes taking place in the portrayal of gender roles in advertising, it would allow us to get an insight into the changes that are taking place in society at given times and trends over periods of time. RQ1: What are the changes in the images (as per the categories) of men in FHM Magazine from 1998 to 2005? RQ2: What is the classified level of dressing (as per the categories) of the male models in FHM magazines used for the various categories of pictures? RQ3: What are the differences in the race of male models in FHM magazines in the categories of photographs/illustrations? RQ4: What are the differences in the types of products advertised in FHM magazines from 2000 to 2010? RQ5: What is the classified level of dressing (as per the categories) of the male models for the various categories of products? RQ6: Has the portrayal of men in Print advertisements changed in any way over the last six years? Methodology For the purpose of this study a content analysis was chosen and deemed appropriate as it will provide an overview on the coverage and frequency of use of male models in the advertisements selected. This quantitative research method is also useful for evaluating empirically the changing trends in society, while allowing us to summarize results and report findings in accurate, quantitative manner. The unit of analysis enables replication of the study over periods of time, thus providing an opportunity for comparison and review. Sampling Selection and Sample Size Six years (72 issues) of FHM magazine, from the United Kingdom were selected for this study. These magazines were published over a six year period from 2005 through to 2010. Through a systematic random sampling method of these 72 issues, one was selected from each year making it a total of 6 issues in the sample size. The unit of analysis is all full and half page advertisements or posters that have male or female models. Those advertisements without any models were excluded from the categorization. Categorization System The advertisements and posters from each year were systematically coded by placing them in pre-defined categories. Category of dressing Description Demure dress Everyday, casual clothing, including walking shorts and sports outfits. Suggestive dress Excluding evening gowns, which expose cleavage. Mini skirts, short shorts, muscle shirts, hiked skirts that expose thighs Partially clad Models in bathing suits, wearing undergarments and three-quarter length or shorter lingerie. close- up shots of models bare shoulders. Models in nothing except a towel. Nudity Unclothed Models, including; translucent lingerie/ undergarments and silhouettes. Extent of Contact Description No contact Positioned side by side. Not touching. Tame contact Holding hands. Hands on shoulders or around waist. Intimate contact Kissing. Very intimate contact Depiction and suggestion of sexual behaviour. Category of Race Description Caucasian of European or North American Origin Others Races that does not fit into the above category or race can not be established. Category of product Description Clothing All cosmetics, skin care, hair care, oral care products. Beauty Clothing manufactures, department stores and fashion houses Transport All cars, motorcycles and airlines. Technology-related All electrical products, cameras, phones and websites. Food-and food related All food and equipment, drinks, health- supplements, cooking oils, cutleries and utensils. Accessory All watches, sunglasses, jewellery, footwear and bags. Tourism- related All holiday packages and hotels. Other All products that do not fit in the above categories. Category of Content Description Family man Fatherly role depicted with wife and Children. Can be seen wearing a Wedding band. Working man Depicting an occupational role, e.g. at work. Mans man/ Engaging in conservative mens Classic man activities. Drinking beer, smoking, football etc. Can be portrayed as overcoming physical challenges e.g. mountain climbing. Carefree man Portrayed with unbridled laughter and enjoying the moment with a woman or a group of friends. The gentleman Alone or in the company with just one woman. Playboy Depicted in the company with one or more women. Women are shown to be objects of desire.

feminaw freeaw Kate Chopins The Awakening as a Story of Independence :: Chopin Awakening Essays

The Awakening: A Story of Independence Kate Chopin's The Awakening tells the story of Edna Pontellier, a Southern wife and mother. At the time this novel was published, women did as they were expected by society. They were expected to be good daughters, good wives, and good mothers. A woman was expected to move from the protection of her father's roof to the protection of her husband. Edna did not fit this mold, and that eventually leads her husband to send for a doctor. When her husband does this Edna Pontellier says words, which define The Awakening, "I don't want anything but my own way. That is wanting a good deal, of course, when you have to trample upon the lives, the hearts, the prejudices of others - but no matter"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At first, Edna is married and seems vaguely satisfied with her life. However, she cannot find true happiness. Her "awakening" begins when a persistent young man named Robert begins courting her. Edna begins to respond to him with a passion she has never felt before. She begins to realize that she can play roles other than wife and mother. Throughout the book, Edna takes many steps to increase her independence. She sends her children away, she refuses to stay at home on Tuesdays (as was the social convention of the time), and she frequents races and parties. Unfortunately, her independence proves to be her downfall. Edna remains married, because divorce is unheard of. She wants to marry Robert, but he will not because it will disgrace her to leave her husband. No matter how much Edna exceeds social boundaries and despite what she wants, she is held down by the will of others. In today's world divorce, sadly, is almost commonplace, but in he r time she would have been an outcast of her society. By the end of The Awakening, Edna feels like a possession - of her husband, of her children, and of her society. The only solution she sees is to end her life, which she does by swimming out into the sea until her strength gives out. The theme of The Awakening is deeper than the obvious themes of independence and women's rights. The Awakening presents suicide as a valid solution to problems. People commit suicide because of isolation and loneliness or a serious disruption of one's life. It is easy to connect these with Edna's life: the isolation of her small house, the disruption caused by Adele's death, and the common good of the children.