Problem scenarios in Consumer Law Case Study Example | Topics and Well Written Essays - 2250 words

Problem scenarios in Consumer Law - Case Study Example But the primary liability still lies with the seller who effected the sale transaction. In addition, when the goods are sold in the course of a business there is the additional protection available to the buyer in terms of the provisions of Unfair Contract Terms Act 1977 which prohibits their exclusion. The protections constitute statutorily laid implied terms of sale. The meaning of this is that SGA will render these terms made applicable to all contracts for sale of goods irrespective of whatever terms and conditions the parties to the sale have agreed at the time of entering into the contract of sale. Under Contract law there are three categories of terms are applied for the contracts. They are (i) conditions, (ii) warranties, (iii) innominate terms Conditions are the main terms of a contract which forms the nucleus of the contract. When the condition attached to a contract is breached the innocent party can claim damages and repudiate the contract. Damages represent monetary compensation for the loss suffered by buyer. Repudiation is the avoidance of the contract which has the effect of relieving both the parties to the contract from the obligations under the contract. Warranties represent technical legal term which corre... Damages represent monetary compensation for the loss suffered by buyer. Repudiation is the avoidance of the contract which has the effect of relieving both the parties to the contract from the obligations under the contract. Warranties Warranties represent technical legal term which corresponds to minor contractual terms. These terms are less important terms of the agreement between the parties. For the breach of any warranty the party who suffered losses can only claim damages. He cannot repudiate the contract totally. Innominate Terms Innominate terms are those terms attached to the contract which cannot be classified either as condition or warranty just by looking at the terms of the contract. These terms can be classified either as condition or warranty only looking at the effect of the breach. When the consequences of the breach are only slight not causing any major loss to the buyer it will be treated as a warranty. On the other hand when the impact of breach is great it will be categorized as a condition. Implied Term with Respect to Goods sold by Description Section 13(1) provides for the implied term that when the goods are sold by description the goods shall correspond with the description. For making this section apply the goods should have been sold exclusively by description.1 This provision shall not apply when the buyer sees the goods physically before the sales takes place. This position has been clearly explained in the case of Harlington & Leinster Enterprises v Christopher Hull Fine Art2 In this case the purchasers were unable to claim damages under section 13 when the painting they bought thinking as done by a famous artist turned out to be

Radicalization of American Muslims hearings Research Paper

Radicalization of American Muslims hearings - Research Paper Example Some people justify such hearings by saying that different evidences brought up in the courts by authentic witnesses play a pivotal role in cleaning up the mess, which is created by Al-Qaeda. The persistent efforts of Al-Qaeda to destabilize America by radicalizing the Muslim community are way too conspicuous to be ignored and these efforts can be effectively dealt with by proper radicalization hearings. It is believed by the proponents of radicalization hearings that such kinds of things provide a solid platform for probing the growing incidence of radicalization in America. Radicalization hearings are justified by King, the American legislator, who opinions that Al-Qaeda operatives are pretty active in America and these hearings do not aim to uselessly threaten the Muslim community but to raise the radicalization issues that put America in danger. (Goodman, 2011). Still, there are many people who strongly condemn such hearings and believe them to be merely an unfair means of singli ng out a community that is largely innocent and not prejudiced against the American government. They say that the American Muslims should stand up against the fake witnesses brought up in the unjustified series of hearings against the innocent Muslim community.

Masculinity As A Construction Of Identity

Masculinity As A Construction Of Identity This thesis seeks to investigate the understanding of masculinity as a construction of identity. This study explores developing identities, and how this may relate to wider constructions of masculinity in the media, with particular reference to lifestyle magazines aimed at men. Methodologies This Study focuses on For Him Magazine known now as FHM, one of the leading mens magazines that is published in 27 countries. The methodology that will be used to carry out this study will be a content analysis. Through a content analysis, 6 issues of FHM in from the years 2005 through to 2010 will be examined, in order to examine if there has been any shifts in the portrayal of men or what is meant by the term masculinity. Bibliography from year two Benwell Bethan, (2003) Masculinity and mens lifestyle magazines: chapter 6; Published by Wiley-Blackwell) Bignell, Jonathan (1997), Media Semiotics, an introduction. Manchester: Manchester University Press Edwards Tim, (2006) Cultures of Masculinity; men masculinity and feminism, chapter 1 (Routledge) Jackson Peter, Stevenson Nick, Brooks Kate (2001) making sense of mens magazines; chapter four (Wiley-Blackwell). Galician Mary-Lou, L. Merskin Debra (2007) Critical thinking about sex, love and romance in mass media: media; chapter three (Routledge) Gaunlett David, (2002) Media, gender, and identity: an introduction, Mens magazines and modern male identities; chapter eight (Routledge) Gunter Barrie (2002) Media sex: what are the issues? chapter 6 (Published by Lawrence Erlbaum Associates) Itzin Catherine, Newman Janet (1995) Gender, culture and organizational change: putting theory into practice chapter fourteen (Routledge) Litosseliti Lia, Sunderland Jane (2002) Gender, Identity and discourse analysis. (John Benjamins Publishing Company) The Construction of the Male Identity in the UK Mens Lifestyle Magazine FHM (DRAFT) INTRODUCTION: THESIS OUTLINE This thesis seeks to explore how masculinity is represented and constructed within the pages of FHM (UK) magazine of the modern male identity. Through a content analysis of the branding of masculinity in the UKs leading mans magazine, the study explores the trends and the portrayal of men but also the types of products advertised in mens magazines. It will examine the rationale of FHM in constructing the portrayals of men and masculinity and the role that FHM plays in shaping attitudes about masculinity. The central research question is: Exactly what ideas does FHM generate or convey about masculinity? More specifically, in the magazines construction of masculinity, what is emphasised and what is ignored? Considering gender and sexuality to explore and address the stereotypical representations and attitudes that are likely to be reinforced to its readers. The first chapter of this thesis demonstrates a detailed depiction of the UKs FHM position and role in the mens lifestyle magazine market, from its inception from For Him Magazine through its incredible development to its contemporary brand expansions. It also discusses FHMs influence on the mens magazine market as well as on broader industry concerns related to the young male market, particularly advertising. Essentially, this chapter offers a rationale for why FHM is an important site for investigation. Chapter 1 The mens magazine market is a moderately new phenomenon. Mens magazines today have become sites of significant inquiry that offer alternative views on the representation of the modern man. Men have purchased and read magazines in the past, though previously, the term mens magazine referred to publications structured around masculine themes to designed to interest men, such as cars, fishing, DIY and pornography. However, as sociologist Tim Edwards (1997) notes, It is, to put it simply, that they werent called mens magazines and this is what constitutes the key difference: the self-conscious targeting of men as consumers of magazines designed to interest men if not necessarily to be about men (p.72, emphasis in the original). Since contemporary mens magazines are embedded in the rise of a new lifestyle genre, they are considered mens lifestyle titles as opposed to simply mens interest magazines (Edwards, 2006).1 The growth of the mens magazine market in the UK, which saw an invasion of lifestyle titles in the 1980s, commencing with the launch of Arena in 1986. The Focus The aim of this study is to investigate and analyse the different representations of masculinity in the modern day 21st century. The endeavour of this is to answer the research question, which is; has the definition of masculinity and or the portrayal of men changed over time, in particular in print advertisements in mens lifestyle magazine FHM (For Him Magazine). Although this may sound like a popular research case study, very little academic research has been performed in the field of mens magazines and even less on the construction and representation of masculinity. This study therefore aims to firstly, classify the term masculinity, to conclude a definition, of what is means to be a men?, which is often used to ascribed to males in todays society. This study will also explore sex roles and common stereotypes that men are regularly being labelled with. This study will further examine if the characteristic that what once associated with traditional masculinity is dying out, or if t here is more than one masculine identity. Thirdly, this study will examine the presentation of male images and products in advertising exploring the emerging trends of mens images where the predominately female female-orientated markets of body enhancements, cosmetics, and personal grooming products are being aimed at male consumers. Through a context analysis, this study addresses male images in advertisements in For Him Magazine (FHM) from 2005 to 2010. Examining the changing trends in the portrayal of men and the types of products advertised in mens magazines. Furthermore, this study will argue, that masculinity makes more sense in relation to individual performances of identity than it does in terms of any measurement of gender or sexuality, a notion which is often disregarded in both popular and academic discourses about gender identity. Chapter 1: Introduction Over the last few decades the role of men in British society has changed considerably. Traditional notions of masculine images, such as males being the sole breadwinner or provider has come under attack, undermining traditional images of the masculine identity. Males have also faced a changing Image in advertising. Traditionally, females were the ones that have been associated with sex in advertising, but today males are also being used to connote or imply sexual situations in advertisements. Modern day advertisements feature provocative images of men and women in reveal outfits and postures selling a variety of products, most of which have no association with sex. There has too been an increase in product advertisements in mens magazine, most popular out of these is beauty and accessions. Suggesting that men today, have developed a conscious self-awareness of the way they look. Men in are taking great pride in their appearance, replacing beer or health supplements and abs tonners. M en now have a keen eye for fashion, and indulge in grooming/beauty products- this identity has today been coined as metrosexual. Adapting the characteristics of men, this new man has blurred the distinction of masculinity. Traditional masculinity referred to heterosexual men, interesting in extreme sports, cars and DIY. This request the question is the term masculinity (means to be macho) changing? Or is there more then one masculine identity? Metrosexuality was first developed by Mark Simpson in his book Male Impersonators. According to Simpson (2003), metrosexuality is a new, narcissistic, self-conscious kind of masculinity produced by film, advertising, and glossy magazines to replace traditional repressed, unmoisturised, unreflexive, unmediated masculinity. However, this term has become widely used in the United States media and in the advertising industry in the late 1990s, referring to straight men who posses feminine traits and care about fashion, grooming, cleaning and using beauty products (Mereditch and Wells; 2003). However, very little academic research exists on the meaning of metrosexuality for masculinity. This study examines modern masculinity and metrosexuality of men in the 21st century mens lifestyle magazines, within the UK, drawing particular attention FHM. However, there are limited studies on masculinity and mens images (Windholz, 1999/2000; gates 2001; Tincknell and Chambers, 2002). Although media across the globe are widely discussing the newly emerged phenomenon- metrosexuality- there is almost no academic research on this phenomenon. Since metrosexuality and masculinity are so closely related to each other, this study aims to explore both issues within mens lifestyle magazines. Chapter 2: Definitions of Masculinity Whilst, we have identified the main attributes that can be grouped under the term traditional masculinity, we still do not have an recognized definition of what masculinity itself might be. Craig contests that masculinity is what a culture expects of its men (1992:3). This description suggests that masculinity exists only in a cultural context, as something that stems from traditions, codes and in particular expectations commonly held by society. Similarly, Mosses definition of masculinity as the way men assert what they believe to be their manhood (1996:3) insinuates that masculinity is widely understood as a way of behaving in accordance with ones sex-defined characteristics, either as a manifestation of ones sexual identity, or by the way of a responsibility towards the general order provided by understanding of gender. Gilmore (1990; 1) defines manhood as the approved way of being an adult as the approved way of being an adult male in any given society. Within the cultures, where value is attracted to a notion of manhood, Gilmore further claims that there is three particular criterias that are repeatedly associated with the masculine role, firstly, to impregnate women and secondly, to protect dependents from danger (1990; 223). Berger, Wallis and Watson (1995) states that masculinity, the asymmetrical pendant to more critically investigated femininity, is a vexed term, variously inflected, multiply defined, not limited to straightforward descriptions of maleness. Masculinity takes a variety of forms for men and it differs according to sexuality, race, class and age. It is noticed the society and media hold very distinct stereotypes towards different ethnic and race groups. For Caucasians, the most common dominate ideology of masculinity represents ideals of strength, toughness, coolness, attractiveness, heterosexuality and whiteness (OShaughnessy 2003). However, these ideals are very difficult for men to attain in reality. With the increased attention given to mens bodies and the resurgence of their imagery with the media, men nowadays pay more attention to the media and work to improve their physical appearance (Wienke, 1998; Shilling, 1993). These effects are further pushed forward with the new ideal met rosexual, which simply suggests that men who possess feminine traits are ideal. As men are now facing so many identities, so what makes a man? A closer investigation is presented next. Chapter 3: Gender and Masculinity In general, the characteristics associated with men are grouped under the term traditional masculinity by many writers. Three of its main character traits are strength, command and ambition- all useful in getting ahead, and more often than not viewed in a positive light. Even the less positive attributes associated with traditional masculinity such as competitiveness, aggression and stubbornness maintain an air of respectability in that they remain symptomatic of power and control rather than weakness. Theorists in the field of gender studies have sought to understand how these masculine traits came to be associated with the male role first and foremost, and why they continue to permeate society and popular discourse as common sense notions of gender roles. Consequently, gender as a concept is open to much greater debate than sex, and it is clear that masculinity, as one aspect of gender identity, can take on an entire range of potential meanings. Mort observes that we are not dealing with masculinity, but with a series of masculinities (1988; 195; his emphasis). As well as recognizing that class, race and sexual orientation, and several other factors all enter the equation at the level of identity, the term masculinities refers to the fact that no two peoples performance of so-called masculine characteristics will ever be exactly the same. As Horrocks states, there is clearly not a homogenous monolithic identity possessed by all men in all contexts (1994:3). Byne suggests that, as human beings, we are motivated to create an identity for ourselves that allows us to make sense of our position in the apparent world. In order to be understandable, this must accord with the already existing conventions, as we perceive them; no matter how we seek to position ourselves in relation to these, we still accept that they exist. Conversely, men must strive to meet an extremely demanding stereotype of the male role as provider, achiever and conqueror- a task that is, in its self unattainable, and which causes men much self-doubt and anguish. This, Kaufman conclude, also inspires fear for it means not being a man, which means, in a society confusing gender and sex, not being a maleà ¢Ã¢â€š ¬Ã‚ ¦losing power and ungluing basic building blocks of our personalities (p.149) Together, these two behaviours are more destructive than either on its own, combining to both cause the problem and make it impossible to escape from. Chapter 4: Masculinity in the United Kingdom British Men According to Benynon (2002), there are three ideal versions of contemporary masculinities in the United Kingdom. The old man is relatively uninterested in fashion, is married and holding down a regular job, and remains somewhat sexist and homophobic in outlook. The new man is narcissistic, progressive and ambivalent in his sexuality, yuppie- influenced and generally anti-sexist. When he first emerged he was viewed variously as the same as the same old wolf, but in designer clothing, a revolutionary in his relations with women and his willingness to display the emotional side of his nature, and a marketing opportunity, for new visual codes. The new lad is defensive about fashion, ambivalent in his attitude towards women (he has pornographic notions of them rather than relationship with them) and he believes life should be one huge alcoholic and drug induced festival. (Beynon, 2002, p.118) Among the above three ideals, the new man seems to be the most popular ideal in the United Kingdom. These ideals can be illustrated by the most influential British celebrity football player, David Beckham. David Beckham defines a new trend of men in the United Kingdom. In a recent study reported in The Observer (Campbell 2003), One David Beckham: Celebrity, and the Soccerati, co-authored by Andrew Parker of Warwick University and Ellis Cashmore of Staffordshire University, highlights how Beckham successfully combines a mixture of traditional and modern values to create an inspirational healthy role model. The study praises Beckhams different public personae including the national ambassador, aggressive competitor, loving husband, doting father, fashion model and gay icon. This study further concludes that Beckhams massive popularity could influence young males, encourage greater tolerance and acceptance of a new concept of masculinity. As suggested by the author of the study, Beckham has helped create a complex new concept of masculinity by defying expectations in areas such as what clothes men should wear or how men should style their hair. Indeed, Beckham fits all of the contemporary masculinity ideals he is a combination of new man (nurturer and compassionate partner), new lad (football legend, fashionable father, conspicuous consumer) and old man'(loyal dedicated, bread- winning) (Cambell, 2003). Chapter 5: Gender Representation in Advertising Research has revealed that advertising does not exist in a vacuum but instead is very much interrelated with the existing social relationships within society (Duffy, 1994). Goldman (1992) suggested that we tend to take for granted the deep social assumptions embedded within advertisements as we are so used to the quantity of advertisements around us and the routine ways in which we read them. More importantly, we do not see or recognise advertising as a sphere of ideology. In a consumer society, advertising acts as a magnet, luring individuals into embracing a consumption culture that is part of an economic and social institution that helps to perpetuate what Goldman called the supremacy of commodity relations. Interactions between individuals are now greatly being defined by the material possession of commodities. The consumer society is primarily about contentment and pleasure, but there are broad complications beyond the realm of Contentment and pleasure. One of the most important implications is the area of gender identity. Sex-role stereotype, like any other stereotype, allows us to make sense of the world that we live in. Gender, of course, is one of the most important forms of systematised behaviour in all societies, and every culture has accepted routine forms for communicating gender identity (Leiss, Kline Jhally, 1990, p. 215). Our everyday environment is articulated mostly by what we see in the media and the task of advertising is crucial. The target audiences self-identification with the gender images is a basic requirement for an advertisements effectiveness, and the meanings encoded in the images are persuasive cultural symbols for societal behaviour. The earliest research into the portrayal of men in sex roles in advertisements was carried out in the 1970s by many researchers an d drew many conclusions: men were portrayed as more self-governing than women. They were portrayed in different occupations in comparison to women who were usually shown as housewives, cleaning, cooking and caring for children. Specific products such as Alcohol and cigarettes were most frequently portrayed by men, while women were mostly depicted in advertisements for household products (Dominick Rauch, 1972; Schneider Schneider, 1979; McArthur Resko, 1975; Courtney Whipple, 1974). According to Fejes (1992), the results from these researchers carried out in the early 1970s, did not fluctuate much from those conducted in the late 70s and early 80s. In the last few decades, the role of men in the UK has changed considerably there has been an increasing visibility of the male body in the media and popular culture. Men are getting increased exposure not just of their bodies, but of their lifestyles, consumption preferences and emotional needs. Men are gradually gaining on women in the display of their bodies on billboards, fashion photography and magazines. Moreover, it is not just the number of images of men that has increased; it is the emergence of a new representation in popular culture where male bodies are depicted in an idealized and erotized manner (Moore 1988; Simpson, 1994). Furthermore, in the consumer markets around the world-the predominantly female-oriented market like cosmetics, personal grooming and even body enhancements are attracting seeing more male consumers. Through a content analysis of advertisements over six years in a magazine for men, this paper studies the trends in the representation of images, product s and sexual portrayal of men. Chapter 6: Men in Advertising Fejes (1992) noted that Skelly Lundstrom (1981) conducted a study on print advertisements analysing a total of 660 magazine ads from 1959, 1969 and 1979 to establish whether there was any change in the portrayal of men in print advertisements over the two decades. They found that there was a small and gradual movement towards more non-sexist portrayal of men. Fejes (1992) also noted that Lysonskis study (1985) showed similar results. Kervin (1990) too carried out a research study on the ads, focussing particularly on Esquire magazine. He examined whether the representation of men and the definition of masculinity had changed or remained over time. The study closely examined at ads from Esquire magazine for 50 years from the 1930s to the 1980s, and discovered that specific stereotypical representations of masculinity still remained after 50 years. What is fascinating, though, is her suggestion that these stereotypes exist because they complete certain needs and concerns of the men in society relating to their sense of powerlessness as individuals. She suggested that these stereotypes may be there to offer some form of compensation, in the form of admiration from others and possession of products for the men to define themselves adequately in society. She also discovered other new constructions of masculinity emerging over the years. The form of the male body is beginning to be portrayed as an erotic spectacle, suggesting that advertisers are adjusting to the changing attitude of consumers and exploiting it. Marian Salzman, Director of Strategic Content, JWT Worldwide, in her new book, The Future of Men (2003), interestingly, notices an important gap of the young male demographic that marketers and advertisers often fail to notice. Salzman, who conversed about the rise of the metrosexuals in 2003, deems the days of the metrosexual are numbered as men want their manliness back, and they are tired of taking their behavioural and fashion cues from their female companions and from mens magazines. But this may not be true, as Kelton Research discovered in his research which was performed on 600 men, found that men can now be classified into men who value their personal style and appearance without sacrificing their masculinity, and ubersexual men who care about their appearance from head to toe. Moreover, men may try to act laid-back when it comes to personal maintenance, but the reality is, nearly two out of three surveyed not only own a variety of grooming products, but use them again and again. More importantly, about 98% of these products- men have no qualms about strolling into a store to buy a grooming related product (Wellikoff, 2006). Chapter 7: The Macho The Metrosexual Lee (2003) noted that men of all sexualities are taking a wider interest in their appearance. Hairdresser is where they go for a haircut instead of the barber shop and they are turning to other form of cleanser as soap is too harsh on their skin. More men are going to the gym instead of engaging in outdoor activities such as sports and some of them are even indecisive when it comes to choosing something to wear. These men are called the metrosexual and David Beckham who has been credited as the man who is changing male behaviour is classified as the ultimate metrosexual. A few years ago, concern over weight and diet regimes was strictly womens issue and having a pot belly was accepted for a man. But now, it is completely acceptable for men to watch their weight too and follow diet plans. This new breed of man blurs gender lines. In the Future Man'(Salzman, 2003) concludes that British men are becoming metrosexuals who have embraced customs and attitudes once deemed by women. Salzman further connotes that men today are confident in their masculinity and in their sense of self. In addition, they look and feel good and are knowledgeable about fashion and accessories regardless of what people might consider these things unmanly. This new breed of man does oppose the traditional male role. ABC news reported that Leo Burnett, a Chicago advertising firm, conducted a global study of masculinity in 2005 and half of the men in their sample say that their role in society is unclear than in previous decades. More than seventy percent of them said that advertising is out of touch with mens reality. Reports seem to indicate there is a new form of manliness emerging that is both macho and sexual at the same time. Stephen Perrine, editor in chief of Best Life magazine in the United States, mentioned on ABC news, The new manliness is about being competent and of value. Its less of men looking into their own navels. He also listed actors like Huge Jackman and Brad Pitt as the role models for this new manliness (ABC news, 2006). Research Questions Advertising is an incorporated part of any economy in the world. And where there is rapid growth and changes in the economic profile of a society, there is a parallel increase in consumption patterns. This study aims to examine the portrayal of men in advertising as the emerging trends indicate that the predominantly female-oriented markets like cosmetics, body enhancements and personal grooming, are being directed at more male consumers. By studying the changes taking place in the portrayal of gender roles in advertising, it would allow us to get an insight into the changes that are taking place in society at given times and trends over periods of time. RQ1: What are the changes in the images (as per the categories) of men in FHM Magazine from 1998 to 2005? RQ2: What is the classified level of dressing (as per the categories) of the male models in FHM magazines used for the various categories of pictures? RQ3: What are the differences in the race of male models in FHM magazines in the categories of photographs/illustrations? RQ4: What are the differences in the types of products advertised in FHM magazines from 2000 to 2010? RQ5: What is the classified level of dressing (as per the categories) of the male models for the various categories of products? RQ6: Has the portrayal of men in Print advertisements changed in any way over the last six years? Methodology For the purpose of this study a content analysis was chosen and deemed appropriate as it will provide an overview on the coverage and frequency of use of male models in the advertisements selected. This quantitative research method is also useful for evaluating empirically the changing trends in society, while allowing us to summarize results and report findings in accurate, quantitative manner. The unit of analysis enables replication of the study over periods of time, thus providing an opportunity for comparison and review. Sampling Selection and Sample Size Six years (72 issues) of FHM magazine, from the United Kingdom were selected for this study. These magazines were published over a six year period from 2005 through to 2010. Through a systematic random sampling method of these 72 issues, one was selected from each year making it a total of 6 issues in the sample size. The unit of analysis is all full and half page advertisements or posters that have male or female models. Those advertisements without any models were excluded from the categorization. Categorization System The advertisements and posters from each year were systematically coded by placing them in pre-defined categories. Category of dressing Description Demure dress Everyday, casual clothing, including walking shorts and sports outfits. Suggestive dress Excluding evening gowns, which expose cleavage. Mini skirts, short shorts, muscle shirts, hiked skirts that expose thighs Partially clad Models in bathing suits, wearing undergarments and three-quarter length or shorter lingerie. close- up shots of models bare shoulders. Models in nothing except a towel. Nudity Unclothed Models, including; translucent lingerie/ undergarments and silhouettes. Extent of Contact Description No contact Positioned side by side. Not touching. Tame contact Holding hands. Hands on shoulders or around waist. Intimate contact Kissing. Very intimate contact Depiction and suggestion of sexual behaviour. Category of Race Description Caucasian of European or North American Origin Others Races that does not fit into the above category or race can not be established. Category of product Description Clothing All cosmetics, skin care, hair care, oral care products. Beauty Clothing manufactures, department stores and fashion houses Transport All cars, motorcycles and airlines. Technology-related All electrical products, cameras, phones and websites. Food-and food related All food and equipment, drinks, health- supplements, cooking oils, cutleries and utensils. Accessory All watches, sunglasses, jewellery, footwear and bags. Tourism- related All holiday packages and hotels. Other All products that do not fit in the above categories. Category of Content Description Family man Fatherly role depicted with wife and Children. Can be seen wearing a Wedding band. Working man Depicting an occupational role, e.g. at work. Mans man/ Engaging in conservative mens Classic man activities. Drinking beer, smoking, football etc. Can be portrayed as overcoming physical challenges e.g. mountain climbing. Carefree man Portrayed with unbridled laughter and enjoying the moment with a woman or a group of friends. The gentleman Alone or in the company with just one woman. Playboy Depicted in the company with one or more women. Women are shown to be objects of desire.

feminaw freeaw Kate Chopins The Awakening as a Story of Independence :: Chopin Awakening Essays

The Awakening: A Story of Independence Kate Chopin's The Awakening tells the story of Edna Pontellier, a Southern wife and mother. At the time this novel was published, women did as they were expected by society. They were expected to be good daughters, good wives, and good mothers. A woman was expected to move from the protection of her father's roof to the protection of her husband. Edna did not fit this mold, and that eventually leads her husband to send for a doctor. When her husband does this Edna Pontellier says words, which define The Awakening, "I don't want anything but my own way. That is wanting a good deal, of course, when you have to trample upon the lives, the hearts, the prejudices of others - but no matter"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At first, Edna is married and seems vaguely satisfied with her life. However, she cannot find true happiness. Her "awakening" begins when a persistent young man named Robert begins courting her. Edna begins to respond to him with a passion she has never felt before. She begins to realize that she can play roles other than wife and mother. Throughout the book, Edna takes many steps to increase her independence. She sends her children away, she refuses to stay at home on Tuesdays (as was the social convention of the time), and she frequents races and parties. Unfortunately, her independence proves to be her downfall. Edna remains married, because divorce is unheard of. She wants to marry Robert, but he will not because it will disgrace her to leave her husband. No matter how much Edna exceeds social boundaries and despite what she wants, she is held down by the will of others. In today's world divorce, sadly, is almost commonplace, but in he r time she would have been an outcast of her society. By the end of The Awakening, Edna feels like a possession - of her husband, of her children, and of her society. The only solution she sees is to end her life, which she does by swimming out into the sea until her strength gives out. The theme of The Awakening is deeper than the obvious themes of independence and women's rights. The Awakening presents suicide as a valid solution to problems. People commit suicide because of isolation and loneliness or a serious disruption of one's life. It is easy to connect these with Edna's life: the isolation of her small house, the disruption caused by Adele's death, and the common good of the children.

Coping with Traumatic Life Events Essay

  Ã¢â‚¬Å"All this time, I thought I was learning to live, when all along, I was learning to die.† So said Leonardo da Vinci. We read his words, smile and think to ourselves that they don’t really apply to us. Why so? Most Westerners run from even the talk of death. True, we cry at movies like Terms of Endearment when dying is unrealistically romanticized; we weep at funerals, cheer when the bad guys die on television, and shudder at newspaper accounts of catastrophes, though we soon get over it. But as for the thought of our own death, we avoid discussing it at all cost. We deny death because we are afraid of it. This fear is so deeply ingrained that it keeps us from being fully in the present. It takes attention to hold off death. We plan. We become anxious. We busy ourselves so we do not have to think about it. And we lose contact with present time and present place where wonder and joy–and not death—exist.   Introduction Mourning is a complex process in which the bereaved separate and detach themselves from loved ones who have died and replace them with new relationships. If the work of grieving is handled well, new ties can afford equivalent or greater satisfaction to needs formerly satisfied by lost relationships. On the other hand, if restitutive relationships are not established or are incapable of equivalent satisfaction, the process of mourning becomes diverted, remaining incomplete and in danger of becoming dysfunctional. Mourning is a stressful process. It takes its toll psychologically as well as physiologically. Dysfunctional grief is the root if an astonishingly high proportion of emotional, behavioral, addictive and psychosomatic disorders. The literature of psychotherapy is rich with case materials relating symptomatology to dysfunctional grief. In recent years, an increasing body of data has accumulated relating significant increases in the incidence of physical illness and death to populations experiencing the loss of spouse or other central family members. Parkes, Bereavement: Studies of Grief in Adult Life (1973), summarizes the results of a number of studies. He concludes that mourning is a powerful stressor, subjugating body and psyche to crushing pressures, which frequently cause mental and physical illness. A survey of studies on the psychological effects of childhood bereavement is found in Chapter 9 of Furman’s (1974) volume on childhood bereavement. These studies strongly suggest that childhood bereavement, even more than adult bereavement, can be a significant factor in the development of various forms of mental illness and adult maladjustment. Counseling the bereaved Counseling can shorten the period of unresolved grief, and it can increase the probability of establishing satisfactory replacement relationships. This help can be useful in preventing and minimizing the pathological outcome of bereavement. Those interested in primary prevention of mental illness see bereavement as a crucial area requiring further research and new services. This paper takes a look at this event in one’s life and the different ways by which academic and clinical psychologists identify ways of coping that facilitates coping during these traumatic events. This hopes to guide professionals in helping the bereaved by establishing theoretical and clinical benchmarks for assessing the individual situation. The bereavement counseling task is complex and emotionally draining. The novice counselor will find it difficult to translate theoretical formulations into successful clinical work without supervision. Authors Wortman and Cohen Silver pose the question on whether certain beliefs or assumptions about how people should react to the loss of a loved one that is prevalent to Western Cultures. Thus, to determine whether such assumptions exist, they then review some theoretical modes of reactions to loss such as Freud and Bowlby’s. Apparently, it was revealed that there are strong assumptions about the grieving process in Western society. The study also demonstrates that if counseling fore bereaved individuals is based on these erroneous assumptions, then it may ultimately prove unhelpful. Understanding bereavement Early in his clinical work with healthy and dysfunctional grief, the author concluded that a theoretical map to guide the clinician through the labyrinths of normal grief is a necessity. Without a baseline description of normal grief, it is difficult to distinguish factors that lead to pathology. The writings of Lindemann (1944), Glick, Weiss and Parkes (1974), and Parkes (1973), in particular, extended the author’s thinking about the phenomena of normal bereavement. The five-stage theory of a patient’s response to terminal illness, developed by Kubler-Ross (1969), made available a theoretical model for describing the bereavement process.

Definition of a Football Fan

Definition of a Football Fan 1st draft Football fans are by definition crazy. They behave insanely; they are insane about the past, and they are insanely loyal. If their team gives away something free, the fans rush to the stadium to get the hat or watever. Football fans just plain behave insanely. Baseball fans go similarly nuts when their favorite teams give away some attractive freebie. But football fans are even worse. Football fans freeze themselves in order to watch their favorite game. In addition, football fans decorate their houses with football-related items of every kind.When they go to a game, which they do as often as possible, the true football fans make themselves look ridiculous by decorating themselves in weird team-related ways. At the game, these fans do the â€Å"wave†more than they watch the game. Football fans love to talk about the past. They talk about William â€Å"Refrigerator† Perry’s 1985 Super Bowl touchdown as though it had happened last week. They still get all exicited about 1988’s â€Å"Fog Bowl†. They talk about John Elway’s final game as though it’s today’s news, though it happened in 1999.They think everyone should be as excited as they are about such old stories. Last of all, football fans are insanely loyal to the team of their choice. Football fans never wear their team T-shirts and warm-up jackets everywhere, even to work. Of course, if they have to dress up in business clothes, they can’t do that. Should their beloved team lose three in a row, their fans may begin to criticise their team. They still obsessively watch each game and read all the newspaper stories about it.This intense loyalty makes fans dangerous. To anyone who dares to say to a loyal fan that another team is better, or, God forbid, to anyone wandering near the home cheering section wearing the jacket of the opposite team, physical damage is a real possibility. Incidents of violence in football stadium have increased in recent years and are a matter of growing concern. Football fans really act as if they’er crazy. They behave insanely, they are crazy about the past, and they are too loyal. Final version What is a football fan?The word â€Å"fan† is an abbreviation of â€Å"fanatic†, meaning â€Å"an insane or crazy person†. In the case of football fans, the term is appropriate. They behave insanely, they are insane about the past, and they are insanely loyal. Football fans wear their officail team T-shirts and warm-up jackets to the mall, the supermarket, the classroom, and even—if the yon can get away with it—to work. If the team offers a giveaway item, the fans rush to the stadium to claim the hat or sports bag or water bottle that is being handed out that day.Baseball fans go similarly nuts when their favorite teams give away some attractive freebie. Football farns just plain behave insanely. Even the fact that fans spend the c oldest months of the year huddling on icy mental benches in places like Chicago proves it. In addition, football fans decorate their houses with football-related items of every kind. To them, team bumper stickers belong not only on car bumpers, but also on fireplace mantels and front doors. When they go to a game, which they do as often as possible, they also decorate their bodies.True football fans not only put on their team jackets and grab their pennants but also paint their heads to look like helmets or wear glow-in-the dark cheeseheads. At the game, these fans devote enormous energy to trying to get a â€Å"wave† going. Football fans are insanely fascinated by the past. They talk about William â€Å"Refrigerator† Perry’s 1985 Super Bowl touchdown as though it had happened last week. They describe the â€Å"Fog Bowl† as if dense fog blanketed yesterday’s game, not 1988’s playoff match between the philadelphia Eagles annd the Chicago Bear s.They excitedly discuss John Elway’s final gamebefore retiring. — when he won the 1999 Superbowl and received MVP honors— as if it were current news. And if you can’t mange to get excited about such ancient history, they look at you as though you were the insane one. Last of all, football fans are insanely loyal to the team of their choice, often dangerously so. Should their beloved team lose three in a row, fans may begin to react negatively as a way to hide their broken hearts.They still obbsessively watch each game and spend the entire day afterward reading and listening to the postgame commentary in newspapers, on TV sports segments, and on sports radio. Further, this intense loyaly makes fans dangerous. To anyone who dares to say to a loyal fan that another team has better players or coaches, or, God forbid, to anyone wandering near the home cheering section wearing the jacket of the opposite team, physical damage is a real possibility. Bloody noses , black wyes, and brooken bones are just some of the injuries inflicted on people cheering the wrong team hae fans are around. In 1997, one man suffered a concussion at a game in Philadelphia when Eagles fans beat him up for wearing a jacket with another team’s insignia. From February through August, footbalal fans act like any other human beings. They pay their taxes, take out the garbage, and complain aboput the high cast of living. But when September rolls around, the colors and radios go on, the record books come off the shelves, and the devotion returns. For the true football fan, another season of insanity has begun.

Geography and History of Costa Rica

Geography and History of Costa Rica Population: 4.906 million (July 2017 estimate)Capital: San Josà ©Area: 19,730 square miles (51,100 sq km)Bordering countries: Nicaragua and PanamaCoastline: 802 miles (1,290 km)Highest point: Cerro Chirripo at 12,500 feet (3,810 m) Costa Rica, officially called the Republic of Costa Rica, is located on the Central American isthmus between Nicaragua and Panama. Because it is on an isthmus, Costa Rica also has coastlines along the Pacific Ocean and the Gulf of Mexico. The country features numerous rainforests and a plethora of flora and fauna which make it a popular destination for tourism and ecotourism. History Costa Rica was first explored by Europeans beginning in 1502 with Christopher Columbus. Columbus named the region Costa Rica, meaning rich coast, as he and other explorers hoped to find gold and silver in the area. European settlement began in Costa Rica in 1522 and from the 1570s until the 1800s it was a Spanish colony. In 1821, Costa Rica then joined other Spanish colonies in the region and made a declaration of independence from Spain. Shortly thereafter, the newly independent Costa Rica and other former colonies formed a Central American Federation. However, cooperation between the countries was short-lived and border disputes frequently occurred in the mid-1800s. As a result of these conflicts, the Central American Federation eventually collapsed and in 1838, Costa Rica declared itself as a fully independent state. After declaring its independence, Costa Rica underwent a period of stable democracy beginning in 1899. In that year, the country experienced its first free elections which have continued until today despite two problems in the early 1900s and in 1948. From 1917-1918, Costa Rica was under the dictatorial rule of Federico Tinoco and in 1948, the presidential election was disputed and Jose Figueres led a civilian uprising which led to a 44-day civil war. Costa Ricas civil war caused the deaths of more than 2,000 people and was one of the most violent times in the countrys history. Following the end of the civil war though, a constitution was written which declared that the country would have free elections and universal suffrage. Costa Ricas first election following the civil war was in 1953 and was won by Figueres. Today, Costa Rica is known as one of the most stable and economically successful Latin American countries. Government Costa Rica is a republic with a single legislative body made up of its Legislative Assembly whose members are elected by popular vote. The judicial branch of government in Costa Rica is comprised only of a Supreme Court. Costa Ricas executive branch has a chief of state and head of government - both of which are filled by the president who is elected by popular vote. Costa Rica underwent its most recent election in February 2010. Laura Chinchilla won the election and became the countrys first female president. Economics and Land Use Costa Rica is considered one of the most economically prosperous countries in Central America and a major part of its economy comes from its agricultural exports. Costa Rica is a well-known coffee producing region and pineapples, bananas, sugar, beef, and ornamental plants also contribute to its economy. The country is also growing industrially and produces goods such as medical equipment, textiles and clothing, construction materials, fertilizer, plastic products, and high-value goods such as microprocessors. Ecotourism and the related service sector is also a significant part of Costa Ricas economy because the country is highly biodiverse. Geography, Climate, and Biodiversity Costa Rica has a varied topography with coastal plains that are separated by volcanic mountain ranges. There are three mountain ranges running throughout the country. The first of these is the Cordillera de Guanacaste and runs to the Cordillera Central from the northern border with Nicaragua. The Cordillera Central runs between the central part of the country and the southern Cordillera de Talamanca which bounds the Meseta Central (Central Valley) near San Josà ©. Most of Costa Ricas coffee is produced in this region. The climate of Costa Rica is tropical and has a wet season that lasts from May to November. San Jose, which is located in Costa Ricas Central Valley, has an average July high temperature of 82 °F (28 °C) and an average January low of 59 °F (15 °C). The coastal lowlands of Costa Rica are incredibly biodiverse and feature many different types of plants and wildlife. Both coasts feature mangrove swamps and the Gulf of Mexico side is heavily forested with tropical rainforests. Costa Rica also has several large national parks to protect its plethora of flora and fauna. Some of these parks include the Corcovado National Park (home to large cats such as jaguars and smaller animals like Costa Rican monkeys), Tortuguero National Park and Monteverde Cloud Forest Reserve. More Facts Costa Ricas official languages are English and Creole Life expectancy in Costa Rica is 76.8 years Costa Ricas ethnic breakdown is 94% European and mixed native-European, 3% African, 1% native and 1% Chinese References Central Intelligence Agency. (2010, April 22). CIA - The World Factbook - Costa Rica. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/cs.htmlInfoplease.com. (n.d.) Costa Rica: History, Geography, Government, and Culture - Infoplease.com. Retrieved from: infoplease.com/ipa/A0107430.htmlUnited States Department of State. (2010, February). Costa Rica (02/10). Retrieved from: state.gov/r/pa/ei/bgn/2019.htm

The women empowerment campaign in India

The women empowerment campaign in India Introduction There are different types or forms of marketing strategies that organizations may adopt, for instance, campaigns among others. The campaign is one of the most common marketing strategies adopted by service provider organizations around the globe. Reaching the target group within a short time is easy through campaigns. Campaigns enable organizations and companies to easily reach the target groups within a short time, and using reasonable resources. This is a campaign audit on the women empowerment in India.Advertising We will write a custom report sample on The women empowerment campaign in India specifically for you for only $16.05 $11/page Learn More Situational analysis Campaign audit Auditing of campaigns is one of the elements of effective management. It is the duty of the management team to audit campaigns. Campaigns are audited to ensure that the goals and objectives of the given campaign were achieved within the stated deadline during ini tiation and planning process. Different campaigns have different goals and objectives and time frame expected for their completion. This campaign was on women empowerment in India. India is one of the fastest developing countries around the globe. In most developing countries, such as India, women and girls are not given equal opportunities to realize their potential. Management is considered to be the highest rank or level in most organizations. The human resource team should provide fair ground for gender competition during recruitment and selection process (Snyder, 2002). It has clearly illustrated that woman empowerment cannot only be achieved in the job market, but through implementation of innovative ideas that can assist the company in achieving its goals and objectives too. Moreover, it has clearly indicated and illustrated that women can develop new business ideas that can contribute to increased economic activities. Additionally, the campaign was aimed at promoting gender equality by encouraging gender balance in all organizations and at all levels of management. The campaign encourages the human resource team to develop strategies that create fair recruitment and selection process. This is important for encouraging gender equality, which has also affected women empowerment in most developing countries (Melkote, 2002). Aims and objectives of strategy This campaign had as an objective women empowerment and gender equality promotion. Women are not able to take top management jobs in the economy because they are not honored professionally. This has killed their professional honor in the job market. Furthermore, education provision is not available to many women around the globe.Advertising Looking for report on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The male child is given priority in education in most developing countries around the globe, which has led to the gender education imbalance. However, this campaign aims at eliminating education imbalance, and promoting equal education provision among male and female children in the society, especially in developing countries (Atkins Freimuth, 2001). The campaign has designed a strategy to prove that women are equal to men, and girls should be given equal opportunities to learn. Education is the differentiating factor between men and women in the job market. The job market has a higher percentage of men in top management. Furthermore, a larger percentage of the working population is men. This can be controlled or addressed through the provision of education to women. Employers and organizations consider academic qualification during employment, which enables most men to land top management positions. This campaign will minimize women honor killing and encourage education provision among women to increase their chances of landing high profile jobs (Melkote, 2002). The population of men and women are not equal i n India. This is due to the increased abortion cases. Generally, most of the aborted fetuses are girls. Girls are aborted by most women in India due to the discrimination that women and girls are facing. This has led to unwillingness to give birth to a girl child, as a girl is considered to be a financial burden to the family. A female child should be given equal opportunity to live like a male child. The large number of men in India has also intensified the women discrimination in the country. However, this campaign promotes gender equality and women empowerment. This will enhances the status of female children in the country. Moreover, this will encourage women to give birth to girls due to equality and fairness between men and women. Additionally, this will discourage abortion of girl fetuses and will lead to increased girl child birth (UNDP.org, 2009). Lessons from previous and current activities implemented in terms of identity There are several avenues that campaigns can use e ffectively, for instance, social media and networking. Social media and network have led to successful implementation and completion of several organizational strategies. The target groups are easily reached within a short time at reasonable costs using social networking and media such as Facebook and Twitter among others.Advertising We will write a custom report sample on The women empowerment campaign in India specifically for you for only $16.05 $11/page Learn More This strategy is easily implemented as people spend most of their free time on social sites. The campaign on social network and media was successfully launched and implemented. Social network and media have also enabled other companies and organizations to market their goods and services to the target groups using network and Internet services. Moreover, it is easy to receive direct and reliable feedback from customers and target groups through social networks and media because it allows marke ters to deal with customers, clients and target individuals at an individual level. It also enables effective and appropriate response to individual inquiry, which leads to improved operations and implementation of strategies. Social network and media have also enabled several organizations to achieve their goals and objectives within the stated deadline. Additionally, the campaign also benefited from social networking and media, which leads us to a conclusion that social network and media should be used to attract attention of people to the issues of women rights and equality in the developing countries, due to the number of people using social networking, and media for marketing, and searching information about different goods and services (Atkins Freimuth, 2001). Target audience The decision of an audience depends on the nature of marketing and intended purpose of a campaign. This campaign intends to encourage women empowerment around the globe. There are certain age groups that may not take keen interest in women empowerment because they do not understand the reasons for such a concern. This campaign should target mature women and men. This age group is appropriate because men and women above the age of 16 are well informed on the disadvantages of gender inequality. Moreover, it is at the age of 16 that individuals become exposed to global issues such as gender inequality because they become involved in the real world situation. In India, 16 years and above is considered a mature and adult age. This is an age range that individuals seek employment, and face the challenges such as gender inequality and unfair recruitment and selection processes. This issue must be addressed by mature men and women in the population because it spread and cultivated by mature men and women in the society. Therefore, the most appropriate age range that was targeted by the campaign is mature men and women. From the age of 16, most women and men experience the challenges of gen der inequality and the need for women empowerment. The highest population in India that seeks employment is at the age of 16 (Melkote, 2002). This is a challenge facing mature men and women, and should be addressed to reduce the increased number of girl fetuses’ abortions and discrimination of women in the work places and the society at large. The target group should therefore encourage fairness to enable realization of the goals and objectives of the campaign.Advertising Looking for report on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More What the target group should think and feel Women should be able to defend their right for education. In the recent past, education has been considered a basic need around the globe. This is due to the increased need for education and literacy level experienced around the globe. Furthermore, educated individuals have the right to earn employment positions that they qualify despite of their gender. However, gender balance is not considered in most developing countries during the selection and recruitment process. There are certain employment positions, especially top management that are considered male positions hence women cannot be considered for them. Generally, women are not considered for such positions due to the number of highly qualified male employees in the job market. However, the campaign has an objective of ensuring that women feel equal and has the right to employment and education. This can be achieved by ensuring that women are educated and attain the required educati on experience and qualification for different management positions in the job market. Therefore, the campaign aims at ensuring that women have the right to work and education. Right to work can be exploited if the right to education is granted. Furthermore, right to education can be enjoyed by women if gender equality is considered around the globe, especially among developing states because this is one of the major challenges facing these countries (Snyder, 2002). Gender inequality is a serious challenge in some developing states, for instance, India. In countries such as India, women face discrimination to an extent that they face death threats due to their gender. This has also led to unwillingness to give birth to a girl child in such states and increased girl fetus abortion. Unequal treatment among women is a serious challenge among developing states that must be addressed to ensure fairness and equality. Developed countries promote fairness and gender balance in the working en vironment and socially. This has led to the increased economic activities and developments among such states. On the other hand, gender inequality and discrimination among women have contributed to underdevelopment and low quality of life or poor living standards because the potential of individuals is not fully exploited towards the development of the respective state or country. Women may be having the potential to make several changes in the economic policies and development, but not contribute as expected due to discrimination and gender inequality among developing countries. There are several significant contributions of women globally that have been realized in developing countries. However, developing countries are not able to realize the potential of women due to discrimination and gender inequality. Therefore, the target group should consider the global contributions of women in developed countries, and encourage gender equality to ensure they achieve their full potential ( UNDP.org, 2009). Key messages Campaigns have themes that dominate the entire process. Organizations and individuals expect to achieve the main goal and objective of a campaign. Generally, a campaign is considered successful if the goals and objectives of the respective campaign are achieved within the stated deadline or time frame. This is a campaign for women empowerment. However, there are several goals and objectives that were intended to be achieved within a specific time to ensure women are empowered in developing states or countries. According to the strategy of the company, women are empowered if the following goals and objectives are achieved; Honor killing among women is eradicated or minimized. Women are given equal educational opportunities like en to gain required academic qualifications required in the job market. Girl fetus abortion is eradicated or reduced to give girls an equal opportunity to live like a boy child. Women are given equal opportunities to seek higher employment positions in the job market based on their academic qualification and work experience. Equality among men and women is encouraged and applied in the distribution of resources and mutual living in the society (Atkins Freimuth, 2001). If the above conditions are achieved and realized in the society of a developing state or country, then women empowerment can be realized. Although certain persons argue that there is no reason to empower women, especially in developing countries, there is a great need to ensure that women and men are equal in the society because they both have the potential to contribute to the development of states through improved policies and innovative thinking and implementation. Therefore, the main communication or message of the campaign is to empower women and promote gender equality. However, this can be achieved by ensuring that women honor killing is eradicated or minimized, girl fetus abortion is decreased or eradicated to give girls equal oppor tunity to live just like boys, women are given the opportunity to learn and enhance their academic qualification, and women are given equal opportunities during recruitment and selection process. This will ensure equality between women and men in the society (UNDP.org, 2009). Theory, design identity Needs of the target audience Equality and women empowerment is a serious challenge in most developing states or countries. This has led to poor living standards and inability to realize the full potential of the population of a state. This campaign targets individuals from 16 years and above. There are several reasons why mature persons are the target group of the campaign. However, the factor that must be considered is the maturity of the target group. Women empowerment and gender equality is a global concern and a matter of great importance. Therefore, target group must mature to adequately understand the problem of gender inequality in the society, and especially among developing stat es. The following factors must be considered among the target group to ensure that the goals and objectives of the campaign are achieved within the stated deadline. Moreover, the campaign should be able to change the perception of the target group and advocate for women empowerment and gender equality (Coffman, 2002). The teenage society needs to understand that they need to get educated so they can have jobs. Education is a determinant factor in the job market because education level and qualification is considered during the recruitment and selection process. Human resource departments design jobs based on academic qualifications and working experience among others. Employees are hired considering their qualifications and organizational needs of the respective company. Women education meets opposition by the elders in most communities in developing countries. Elders in developing states should be enlightened on the importance of equality between boy and girl children to promote wo men empowerment and gender equality in the respective countries. The world is a part of the global ecosystem. Therefore, it should be balanced to ensure comfortable living. States or countries that have a higher population of men or women tend to face several challenges that hinder their ability to achieve their goals and objectives. Gender equity should be encouraged to enable population balance. There are certain countries with imbalanced population because the number of men is higher than that of women, for example, China. China boasts of high labor turnover currently due to the high GDP the country, and the percentage of the working population, which has a reduced dependency ratio. China expects low labor turnover in the near future due to the high number of men compared to women (Melkote, 2002). The main reason why girls are not allowed to attain education is because of the fear and perception of elders in the community that if a girl is going to work, she will not listen to he r family’s word which in turn can lead to honor killing to cleanse the family’s name. Hence, those particular societies need to be educated more. Respect is a virtue that is acquired individually and not based on gender. Furthermore, the people in Australia need to help with either having charities to raise money, or help set up an education system. Alternatively, they may help or assist by donating money (Gumucio-Dagron Tufte, 2006). What the target audience should be doing The target audience is expected to embrace women empowerment and encourage gender equality. There are several duties that the target audience, for instance, India and China are expected to do to ensure that the goals and objectives of the campaign are achieved within the stated deadline. The Indian community can see the awareness that is being created and they might change their perspective about women in general and in educational sector. Australians, however can go to India and help set up a sch ool to educate or try to find a way to raise awareness. Also, help by raising money or giving as little as $1 to help set up an educational system there (Atkins Freimuth, 2001). The benefits that the target audience will gain by changing their current behavior The target group or audience is expected to benefit from the campaign if they encourage women empowerment and gender equality. There are several advantages or benefits that the target audience will gain, for instance, end the imbalance in the population, end poverty because if women get an education they can get a job and provide for their homes which in turn will boost the country’s economy. Women can also start feeling safe (UNDP.org, 2009). The current beliefs and attitudes, and the barriers that must be overcome Women are not equal to men; hence they can’t work or get an education. Women that usually refuse arranged marriages are killed in the name of honor. Pregnant women get rid of female fetus because the y want a boy instead because in Indian tradition, the family of the bride usually pays for the wedding and her dowry, so they are seen as expensive to maintain. Nonetheless, there will be barriers that need to be overcome, as it is hard to change a society’s mind when they are so based on tradition because change is not always welcomed. Secondly, language barriers can create a problem in communicating and getting a point across. Lastly, cultural norms might clash with the way the problem is being approached (Gumucio-Dagron Tufte, 2006). Designing identity usage audit Communication channels to be used in the campaign The campaign targets a large audience that is distributed globally. The audience is large because there are several developing states around the globe. This will require an effective channel to reach the target audience and achieve the goals and objectives of the campaign. The communication channels that will be used for the campaign to ensure the target audience is reached are personal communication, television and internet sources such as Twitter, YouTube and Facebook (Gumucio-Dagron Tufte, 2006). Where the identity will be applied When designing a communication message, using of identity is important to ensure that the target audience is reached. A target audience is reached easily if they can identify with the message of the campaign. The target audience is India, therefore the identity will be applied in the name, and for example, India is known for its gold. This will enable the target audience to easily identify with the campaign and assist in the achievement of the goals and objectives of the campaign in the state (Gumucio-Dagron Tufte, 2006). Other brands that the campaign will identify to work under or with The channels that have been decided to be used in the campaign require brand to work with or under to ensure that the goals and objectives of the campaign are achieved within the stated deadline. Considering the chosen channe ls for the implementation of the campaign, the most appropriate channel to enhance the achievements of the goals and objectives of the campaign is social networking. Generally, social networking can be used effectively with the internet services such as Twitter, YouTube and Facebook to ensure that the goals and objectives of the campaign are achieved (Gumucio-Dagron Tufte, 2006). Message audit Key messages communicated by the campaign The main message of the campaign is promoting women empowerment and gender equality. There are several objectives that are designed to assist in effective communication of the main message of the campaign. The objectives that have been designed to aid in the communication of the main message are decreasing girl fetus abortion, providing equal education opportunities for girl children, providing equality in the recruitment and selection process and encouraging gender balance and equity. These assist in the communication for the need of empowering women and promoting gender equality, which is the main message of the campaign. Therefore, the main message that suits the entire campaign is education to promote equality (Atkins Freimuth, 2001). Logo creation Creation of a logo for the campaign will be important to ensure the target group easily access and identify the campaign online. There are several campaigns that have been launched globally to advocate for women empowerment and gender equality. These organizations work towards the achievement of the same goal but addresses different regions and audience around the globe. We intend to use channels such as internet, television and personal communication. This will require a logo to improve visibility and establish an identity in the global community. Creation of a logo is important to be easily identified because there may be other organizations with a similar name as our organization. The only way to differentiate our organization from others using the same name is a logo. After f urther consultations, we have decided to name our campaign Golden Justice. There are several reasons that led to the development of the name, Golden Justice (Snyder, 2002). Conclusion The main reason is consideration of the audience. Our main audience is India. India is globally known for its gold according to the message we have used to easily identify with the audience. Therefore, using the name Golden Justice implies or reflects gender equality or education for equality in India. The word golden is used to easily identify with the audience, while justice is used to identify with the theme of the campaign, educations for equality, and the goals and objectives of the campaign, which are encouraging gender equality and women empowerment among developing states. References Atkins, C., Freimuth, V. (2001). Formative Evaluation Research in Campaign Design. Thousand Oaks: Sage Publications. Coffman, J. (2002). Public Communication Campaign Evaluation: An Environmental Scan of Challenge s, Criticisms, Practice and Opportunities. Cambridge: MA: Harvard Family Research Project. Gumucio-Dagron, A., Tufte, T. (2006). Communication for Social Change Anthology: Historical and Contemporary Readings. New Jersey: Communication for Social Change Consortium (CFSC). Melkote, S. R. (2002). Theories of Development Communication in Gudykunst. New Delhi: Sage Publications. Snyder, L. B. (2002). Development Communication Campaigns in Gudykunst. New Delhi: Sage Publications. UNDP.org. (2009). About MDG: Basics, Goals, targets and Indicators. Web.

Battle of the Sexes

The concept of being a man, and the idea of manliness, has been debatable in recent decades due to acts of feminism. Paul Theroux wrote Being a Man and was very opinionated as he said the idea of manliness was wrong and oppressive. Harvey Mansfield wrote The Partial Eclipse of Manliness, and stated that the concept of being manly has diminished and been overpowered by feminism. Both of these readings have provided valid and doubtful points in the discussion of what constitutes being manly, as well as how North American culture views the stereotypical man. Both authors are very opinionated and biased in their readings as they do not have any outside sources supporting their beliefs, but they do make effective arguments which further their attitude and outlook on manliness. In Paul Theroux’s reading Being a Man, it is stated that man can be categorized as stupid, arrogant, and much like pre-historic cavemen. Theroux continued to say that if someone were born as a man, there would be limits of what he is physically, emotionally, and mentally capable of. His highly personal view of how men act relates to a time when men were expected to aspire to be the so-called perfect man. The stereotypical perfect man is theoretically defined as brash, built, strong, athletic, and overall a poor loser when it involves any form of competition. It is also claimed that the typical man should be stupid, unfeeling, obedient, and ultimately soldierly. Theroux argued that these qualities eventually create poor husbands, sadists, and potentially rapists. Although this could happen, it is very unlikely that the majority of men with those characteristics will end up malicious and violent like Theroux stated. Mansfield’s approach to the deterioration of masculinity faulted women. He believed manliness is dubious as women over the years have been referred to with manly intentions. He felt that feminism has not only succeeded, but dominated current culture. For example, policemen and mailmen are no longer in existence, but rather they are police officers and mailpersons. Mansfield thought the concept of manliness had diminished to the point of becoming obsolete. He felt the concept of manliness, being strong, emotionless, and violent, cannot include women. He wanted women to continue to be meek, petit and frail; the direct opposite of what his ideal man is supposed to be. As a view from people who have rarely been referred to as masculine, many women are able to offer an unbiased honest opinion when it comes to the broad term of being manly. As someone who has never personally been associated with masculinity, I feel these readings present both current and outdated views on what manliness is. Both readings had a similar message of establishing man but they portray them in different ways. Theroux’s reading expressed how he felt uneasy, unsure, and apprehensive when it came to the term manly as he viewed it as degrading. As a woman’s perspective, I feel that the term manly is far from shameful or dishonourable. A manly man is something many women look for in a prospective partner as a shy, emotional, and weak male is undesirable. This is not because women are too concerned with physical appearance and mental capacity, but because women are wired to look for mates with these qualities. This dates back to days of cave men and women when language was limited and appearances were the only means of finding a mating partner. In my view, it appears that Theroux is attempting to understand the term â€Å"being a man† at face value while disregarding the fact, that not everyone associates a man with the qualities he has previously stated. In comparison to Theroux’s reading, Mansfield concentrated more on the aspect of how manly qualities are being given to women. Women are now able to take on the characteristics of being masculine and as a result, the definition of being a man has been altered and is unclear. Mansfield’s reading demonstrates a fear of being second-rate in comparison to female counter parts when in truth he has nothing to be concerned over. In my opinion, his panic of inferiority in unnecessary as women will always be considered the lesser sex. Regardless of how much effort is put into gender equality, women will always be initially seen as soft and sweet while men will be primarily viewed as rough and tough. Both Theroux and Mansfield refer to the same point but in different ways: Are men to just live with this degraded status? If women can take on the characteristics of being manly then what makes a man? Being manly is in no way considered a degraded status from my perspective, but a term of affection instead. As for women taking on characteristics of being manly, I feel they choose to be referred to masculine. It does not deteriorate the idea of men being manly but rather makes women much more like man. The authors have very old fashioned views of how a modern culture should be when they state: a male should be masculine and a female should be feminine.

What is community work Essay Example | Topics and Well Written Essays - 2000 words

What is community work - Essay Example In community work a set of values are used along with related techniques, skills and approaches. The values are to do with justice, democracy, respect, love, empowering, and â€Å"getting a better deal† for people who are in some way disadvantaged. The techniques include establishing relationships with such people, understanding how they see the world, finding ways to assist them to help themselves, and taking action to help them (Twelvetrees, 2001: 9). The term â€Å"community development† which is often synonymous with â€Å"community work† was adopted by many U.K. workers for projects that focused on local neighbourhood groups to set and meet their own needs, according to Smith (2006: infed web site). Community workers may be politically motivated from a socialist or feminist analysis of society, as in Britain during the 1970s and 1980s. On the other hand they may have simpler values such as concern about making the existing system work better for the poor, or intention to do some good in the world, states Twelvetrees (2001: 9). State-sponsored community work remains as a combination of care, economic development and service delivery improvement work, that developed during the 1980s and 1990s. Concern to cultivate community participation and local group life in England and Wales were translated into action by churches and religious groups (Smith, 2006: infed). Whatever their values, goals and existing skills, community workers must be prepared to learn new approaches, and utilize them in different circumstances to make community work more strategic, long-term and integral to the organizations that deliver it (Twelvetrees, 2001: 10-11). In the practice of community work, certain models are put to use, for achieving sustainable outcomes. Examples are: community action, community care, community development, community planning,

UK Film Industry in 2007 Essay Example | Topics and Well Written Essays - 1000 words

UK Film Industry in 2007 - Essay Example 2. Weaknesses - Funding is the most pressing problem in production. Most companies rely on public funding which is very limited. Distribution as a means to cover costs and acquire profit is not significantly considered. What happens is, initially, rights are often pre-sold in order to get the film made resulting to no proportionate rewards for the producers in the event of a success (Is There a British Film Industry). Thus, UK films may be a success at the box office, but little of the revenue reaches the producer and the net profit is too minimal to re-invest into another production (UK Film Industry Structure). Continuing the cycle is very difficult 3. Opportunities - The opportunity to become the second largest producer of films, after the U.S. is open for the UK Film Industry to take on as a challenge. The chance is there primarily because of the talent pool or the expertise, the technology or the facilities, the English language, the worldwide economic positioning of the country and the inward investment prospects for the Industry. 4. Threats - Film Piracy takes away earnings of producers which hinders production of more movies. Another threat is not keeping up with the Global Market. Policies on Global Distribution to generate funds for production should be highlighted. Otherwise, the Industry will not be able to keep up with other Film Industries. B. The Exhibition Sector 1. Strengths - Exhibition Facilities are ample and technology used is of high caliber. There are currently over 2,000 cinema screens in the UK as compared with 1,800 in Japan but 4,500 in France (UK Film Industry Structure). 2. Weaknesses - This sector is not getting enough support and encouragement from the government and the public sectors. The role of distribution and exhibition has been given insufficient attention in that there have been times when more interest and a wider availability of British films were more evident in the major cities of other countries, like Paris, than in Britain (Harvey and Dickinson). 3. Opportunities - To gain economic viability, Cinemas need not be biased in favor of foreign films particularly U.S. films, but instead maintain a balance of locally made and foreign films to be shown. This could be realized by more media exposure of locally made films, public education, and government support through incentives. 4. Threats - Film Piracy is again a major threat to the exhibition sector because it lessens theatre or cinema attendance, thus affecting company earnings. Another threat is the total dependence of this sector to foreign movies. If efforts are not made to support the showing of locally made films in cinemas, it could eventually lead to a domination of foreign films and a loss of a national identity in the film industry. Analysis There is no doubt that the Film Industry has a great impact on the UK economy. A 2005 Oxford Economic Forecasting Report on the economic contribution of the UK film industry showed that the UK Film Industry in 2004 directly employed 31,000 people and supported a total of 97,500 jobs, contributed 3.1 billion to UK GDP and around 850 million to the Exchequer, put in 800 million to the UK economy via the boost to tourism, and added over 300 million to the turnover of the video/DVD retail and rental

English Essay Example | Topics and Well Written Essays - 500 words - 22

English - Essay Example by FIFA, or Federation International de Football Association which organizes the immensely popular FIFA World Cup, the sport’s principal event, once in every four years. It also regulates all levels of soccer- including the professional games on the international level, Olympic competitions and youth leagues. America’s National Football League or NFL is the principal professional league in the world, several other leagues forming later in North America and Europe. On par with them is the Major League Soccer with many teams with fans world over, the most famous ones being A.C. Milan of Italy, Ajax Amsterdam of The Netherlands, Manchester United of England, Real Madrid of Spain, Boca Juniors of Argentina, Sao Paulo of Brazil, and Colo Colo of Chile. There are certain aspects which are common to both games and rhere are some differences. What is common to both forms of soccer -association football, and American football is the fact that both require two teams with 11 players each, in which players try scoring a goal by hitting the ball into the opponents’ goal, using any part of their body other than the hands requiring remarkable skills in use of feet and heads for kicking, dribbling, or passing the ball toward the goal or to another player. Important contrasts are as follows. Firstly the area of the playing fields differs which for soccer, is 90 and 120 m (100 and 130 yd) long and between 45 and 90 m (50 and 100 yd) wide and for American football is 120 yd (110 m) long and 53 yd 1 ft (48.8 m) wide. While in soccer 11 players serve as goalkeeper, defender, midfielder, and attacker American football having no such clear definitions, the players have to adapt to many roles. In soccer a referee single handedly decides and is assisted by two linesmen signaling when a player is â€Å"offside† or when a ball crosses the boundary line. In American football however there is a referee, an umpire, a linesman, a field judge, a back judge, a line judge, and a side

Whole Grain Food Choice Essay Example | Topics and Well Written Essays - 1500 words

Whole Grain Food Choice - Essay Example Amanda (2014) indicates that USDA recommends individuals to consume grains daily and at least half of the grains should be whole grains. Unless one is experiencing non-celiac gluten sensitivity, this article depicts that an individual should not miss the health benefits of eating whole grains. Some of the notable benefits of whole grains as outlined by this article include getting adequate fiber, vitamins, a variety of phytochemicals, and minerals. A Vital aspect to note is that whole grains have the original parts of the kernel which include bran, endosperm, and germ. This article indicates that whole grain lower blood pressure, which is a major factor for heart diseases. As compared to refined food, Amanda argues that whole food helps individual’s blood glucose from rising, thus reducing the risks of getting type 2 diabetes. For example, a study indicated that by taking one-third of serving cooked white rice per day for brown rice, the risks of type 2 diabetes is reduced by 16%. Reference no. 2: WebMD. Tips for Reaping the Benefits of Whole Grains This article indicates that whole grains diet has positive implications on bowel health due to the regular bowel movements and promotion of healthy bacteria in the colon. Despite the importance of whole food in consumers’ bodies, WebMD indicates that only 10% of Americans consume three servings a day, which is the recommended level. This is due to the fact that it is somehow challenging to tell just which foods are whole grains.

Hospitality Course Forecast Essay Example | Topics and Well Written Essays - 500 words

Hospitality Course Forecast - Essay Example Many countries have seen tourism result in the creation of a solid service sector that comprises almost all aspects of accommodation, transportation and activities or rather events. Tourism is sometimes referred to as leisure travel as most of its activities are recreational in nature. When you focus on something, it is likely that you will achieve your target. Setting of goals is quite significant in every line of business or career. As a hospitality student, one has to have personal goals some of which are highlighted below (Hospitality, 2011). i. Hospitality studies call for students to carry out analysis of complex quantitative and qualitative data to develop reports, financial worksheets and other related exercises using current tools for business automation. As a result, students’ primary goal should be attaining effective skills in written and oral communication, the use of technology as well as in quantitative reasoning required for handling these tools. iii. To learn and work both independently and collectively or collaboratively. Some activities require team-based working in order to accomplish successfully. Being able to work in both conditions (individual or team) is vital to the success of a hospitality career. iv. To develop the intellectual confidence, curiosity as well as engagement that will result in long-term learning. This is largely attributed to the fact that the hospitality industry is one of the most dynamic industries in the contemporary world. This can be achieved by engaging students with professionals in the filed like guest speakers, attending major conferences, and other events. v. Developing a global perspective that will enable the student to effectively work and live in a society that is increasingly global. This is because the industry is global with major hospitality industries in countries like UK having spread

English Essay Example | Topics and Well Written Essays - 500 words - 22

English - Essay Example by FIFA, or Federation International de Football Association which organizes the immensely popular FIFA World Cup, the sport’s principal event, once in every four years. It also regulates all levels of soccer- including the professional games on the international level, Olympic competitions and youth leagues. America’s National Football League or NFL is the principal professional league in the world, several other leagues forming later in North America and Europe. On par with them is the Major League Soccer with many teams with fans world over, the most famous ones being A.C. Milan of Italy, Ajax Amsterdam of The Netherlands, Manchester United of England, Real Madrid of Spain, Boca Juniors of Argentina, Sao Paulo of Brazil, and Colo Colo of Chile. There are certain aspects which are common to both games and rhere are some differences. What is common to both forms of soccer -association football, and American football is the fact that both require two teams with 11 players each, in which players try scoring a goal by hitting the ball into the opponents’ goal, using any part of their body other than the hands requiring remarkable skills in use of feet and heads for kicking, dribbling, or passing the ball toward the goal or to another player. Important contrasts are as follows. Firstly the area of the playing fields differs which for soccer, is 90 and 120 m (100 and 130 yd) long and between 45 and 90 m (50 and 100 yd) wide and for American football is 120 yd (110 m) long and 53 yd 1 ft (48.8 m) wide. While in soccer 11 players serve as goalkeeper, defender, midfielder, and attacker American football having no such clear definitions, the players have to adapt to many roles. In soccer a referee single handedly decides and is assisted by two linesmen signaling when a player is â€Å"offside† or when a ball crosses the boundary line. In American football however there is a referee, an umpire, a linesman, a field judge, a back judge, a line judge, and a side

Hospitality Course Forecast Essay Example | Topics and Well Written Essays - 500 words

Hospitality Course Forecast - Essay Example Many countries have seen tourism result in the creation of a solid service sector that comprises almost all aspects of accommodation, transportation and activities or rather events. Tourism is sometimes referred to as leisure travel as most of its activities are recreational in nature. When you focus on something, it is likely that you will achieve your target. Setting of goals is quite significant in every line of business or career. As a hospitality student, one has to have personal goals some of which are highlighted below (Hospitality, 2011). i. Hospitality studies call for students to carry out analysis of complex quantitative and qualitative data to develop reports, financial worksheets and other related exercises using current tools for business automation. As a result, students’ primary goal should be attaining effective skills in written and oral communication, the use of technology as well as in quantitative reasoning required for handling these tools. iii. To learn and work both independently and collectively or collaboratively. Some activities require team-based working in order to accomplish successfully. Being able to work in both conditions (individual or team) is vital to the success of a hospitality career. iv. To develop the intellectual confidence, curiosity as well as engagement that will result in long-term learning. This is largely attributed to the fact that the hospitality industry is one of the most dynamic industries in the contemporary world. This can be achieved by engaging students with professionals in the filed like guest speakers, attending major conferences, and other events. v. Developing a global perspective that will enable the student to effectively work and live in a society that is increasingly global. This is because the industry is global with major hospitality industries in countries like UK having spread

Dance is a sport Essay Example for Free

Dance is a sport Essay I. Introduction: a) Attention Getter: What is the definition of a sport? A game played with a ball? Is it people in tight pants running around? How about â€Å"an athletic activity requiring skill or physical prowess and often of a competitive nature†? That sounds more like it. Football, baseball, and track fit those definitions, but so does another recreational activity that is not typically considered a sport: dance. b) Personal Statement: I myself am a dancer and have been dancing my whole life. Being a dancer, one of the worst things anyone can say is that dance is not a sport and I want to prove them wrong. Transition: Dance fits all those requirements. An athletic activity? Oh yeah! Requiring skill or physical prowess? Definitely! Often of a competitive nature? You bet! Dance is even recognized as a sport by the International Olympic Committee. Then why is this â€Å"fine art† not considered a sport? II. Dance is an athletic activity. a) The sport of dance takes years of training and hard work to perfect. Yes, I said sport. Although some believe that dancing is nothing more than tutus and twirling, it is a mentally engaging and physically demanding activity. b) Dance is actually quite similar to one of the most popular sports in the United States: football. In both activities, athletes are assigned specific jobs, roles, or positions. Each follows choreographed plays. Both types of athletes travel using certain steps or passes. Similar, right? III. Dance requires skill or physical prowess. a) One difference between dance and most sports is the way the athletes present themselves. During a tennis match, the players grunt and groan when hitting the ball to show everyone how hard they are working. However, dancers must always look graceful and light as a feather. The best dancers can make the most difficult moves look effortless. It takes lots of practice to perfect those moves and make them look easy. This is why dance is a mental sport as well. b) Dr. Jill McNitt-Gray, a professor in kinesiology (the scientific study of movement) at the University of Southern California, has worked with national champions and Olympic gold medalists. Through her work with professional ballroom dancers, she found that a dancer doing the jive can reach foot speeds of 15 miles an hour. In addition, a dancer can spin up to 180 times in a minute – four times faster than a record player! c) Balance is a vital part of dance. Dancers must have strong core muscles. Men need strong shoulders for lifts, since they must not only support their own body weight but also their partners. â€Å"Dancers are some of the toughest athletes in the world,† claims Dr. McNitt-Gray. IV. Dance is a competitive nature. a) Many ask, â€Å"How can dance be a sport? You cant judge on time and the scoring is subjective! † Just like figure skaters, competitive dancers are judged on many criteria: technique, posture, timing, line, hold, poise, togetherness, expression, presentation, power, and foot or leg action. Dancers have a lot on their minds while performing. They are constantly asking themselves, am I extending correctly? Is my technique right? Is my head facing the right direction? b) Some people think dance involves less endurance than sports like cross-country running. However, these runners exert forces in only one direction but, as Dr. McNitt-Gray said, in dance, your hands, legs, and head are exerting forces in different directions all at the same time. c) Dance is a cardiovascular, aerobic, and challenging sport. Many professional athletes, including former Pittsburgh Steeler wide receiver Lynn Swann, dance to improve their flexibility. Dance fits all the requirements of a sport, and has the physical and mental challenges of a sport, as well. V. Conclusion: a) Main Points: Just like any other sport, dance is an athletic activity that requires skill or physical prowess and is often a competitive nature. b) Ending Statement: If you are shaking your head thinking, this girls crazy, get up off your chair and try it yourself. Meanwhile, I look forward to the day I might be able to stand on that Olympic platform and receive a gold medal for the sport of dance. Sources and References 1. Professor of Kinesiology, Jill McNitt-Gray. University of South California http://www.worlddancesport. org/About/All/Fit_Through_Dance 2. Pittsburgh Steeler wide receiver Lynn Swann, By Joe Horrigan. Courtesy of the Pro Football Hall of Fame http://www. profootballresearchers. org/Coffin_Corner/23-03-895. pdf 3. The Mayo Clinic, a published medical journal. The Health Benefits of Dancing Including Specific Benefits of Different Dances. http://www. sixwise. com/newsletters/05/11/02/the_health_benefits_of_dancing__including_specific_benefits_of_different_dances. htm 4. Santa Rosa High, The Press Democrat. The great debate: is dance a sport? http://teenlife. blogs. pressdemocrat. com/11749/the-great-debate-is-dance-a-sport/.